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Kaltura’s Newest Marketing Campaign Is Child’s Play

October 28, 2018

Kareen Friedman

Ever wonder if B2B marketing should focus more on analytics or creativity? Is there a lack of art in the way we market to our audience? B2B marketing is only boring if we allow it to be. A successful marketing practice is not necessarily always about the big numbers and the finances needed, it’s about actually thinking outside of the box...way

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Best Practices in Effectively Promoting Your Webinar

September 5, 2018

Kareen Friedman

Is your next webinar event on the horizon? Are you incorporating it into your marketing plan and budget? You’re thinking, well usually

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Our Ultimate Summer Reading List

July 10, 2018

Kfir Pravda

Summer is a great time to disconnect, slow down and find some time to read all those books that we put on

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Pravda Media Group is Now a HubSpot Agency Partner

May 31, 2018

Kfir Pravda

I’m happy to announce that Pravda Media Group has joined HubSpot as a Certified Agency Partner! As a full service B2B Digital

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How to Choose a Marketing Automation Platform

April 10, 2018

Kfir Pravda

The marketing automation market is booming. According to G2Crowd, there are more than 200 marketing automation vendors, and when comparing feature lists,

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How to Gain the Sales Team’s Trust with Account

November 13, 2017

Farrah Fidler

The key to a successful ABM program is the collaboration between marketing and sales. Unfortunately, it’s not such an easy relationship to

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Measuring Account Based Marketing Success

October 9, 2017

Farrah Fidler

Account Based Marketing requires a change in strategies, budget allocation, and processes. Once you’ve put them in place, you may wonder how

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