Sales Enablement is a critical component of any organization's success. It involves empowering the sales team with the right resources, information, and
2023 ABM, Video, and Sales Engagement hacks
December 27, 2022
2022 has been an interesting year, right? From post-pandemic recovery to another wave of uncertainty and everything in between. PMG has had
Exclusive ABX week in Tel Aviv with 6sense
September 20, 2022
We had a busy ABX filled week last week with 6sense, here’s an overview of what we were up to!Breakthrough Breakfast The
Pipeline Acceleration – 6sense vs. Demandbase
September 12, 2022
One of the often overlooked values of ABX platforms such as 6Sense and Demandbase is its ability, if used right, to accelerate
Intent Data for Account-Based Marketing and B2B Selling
March 16, 2022
Intent data provides marketers and sales leaders insight into potential customers’ interests and purchase stage. By gathering and analyzing intent signals, marketers
Inbound – The Gap In Your ABM Strategy
November 15, 2021
More often than not, ABM is perceived as an outbound operation in nature. We target a list of accounts that meet our
Unlocking B2B Sales Success with Intent Data
April 16, 2023
Kfir Pravda
The use of intent data in B2B sales is essential for success in today’s business world. With the abundance of data and technology available, leveraging intent data can help sales teams work smarter and achieve better results. Using intent data allows sales teams to engage with potential customers earlier in the sales cycle, reducing the time spent competing on price. This,