At our #B2BTalks event, we were joined by Mike Telem, VP Product Marketing at Marketo, Dana Poleg, VP Marketing at Kaltura, and
Is Account Based Marketing the Answer to Healthcare IT
September 7, 2017
Selling IT products to healthcare systems is not an easy task. The infamous 12-24 months sales cycle is in full swing here,
Account Based Marketing vs. Demand Generation: What to Use
August 30, 2017
[caption id="attachment_4342" align="aligncenter" width="1920"] Licensed under Creative Commons. Credit: audiencestack.com[/caption] Over the last few years Demand Generation has been the go-to strategy
What Makes Israel So Innovative?
August 13, 2017
Despite its size, Israel manages to be one of the top leading countries in every industry around the world thanks to its
How to Get Started With Account Based Marketing
July 11, 2017
Account Based Marketing (ABM) is more than just a buzzword – in fact the folks at #FlipMyFunnel are calling it a revolution.
Almost Everything You Need to Know About Account Based
April 24, 2017
[caption id="attachment_4318" align="aligncenter" width="1024"] Photo credit Johnny Silvercloud CC 2.0[/caption] Account based marketing (ABM) has been a hot topic in B2B
Calculating Marketing Automation’s Total Cost of Ownership
September 13, 2017
Kfir Pravda
When used effectively, there is no doubt that marketing technologies help companies to excel in their overall business. This is true for marketing automation, BI, CRM, and other core platforms. However, there seems to be a real challenge in realizing the total cost of ownership of such platforms. While this post will focus on marketing automation, the same is true for