Good email deliverability practices are crucial for B2B companies looking to reach potential customers and drive revenue through successful outreach campaigns. There are two main aspects to email deliverability: Technical Setup and Execution. IT departments often focus on ensuring the technical email sending infrastructure is set up correctly (a topic outside the scope of this blog-post), however, the behavior of reps
Leveraging intent data has become a game-changer for enterprise sales teams. Our recent podcast and webinar featuring Kfir Pravda, CEO of PMG, and RoRead more...
Getting the buyer journey right is important, especially with all the changes in B2B marketing that have cropped up in recent years. In our recent "ARead more...
As a partner of leading intent data providers like 6sense and G2, I've had the privilege of working on over 40 projects leveraging 3rd, 2nd, and 1st Read more...
In recent months, a LinkedIn feud between Adam Robinson and 6sense caught the industry's attention, with Adam doing most of the bashing. While the drRead more...
Data tells us that when we use personalization, both on the account and the lead level, it helps increase the response rates for outbound sellers. ThRead more...
Email Deliverability: Why It Matters for B2B Revenue Growth
April 27, 2023
Itzhak Wolkowicz
Good email deliverability practices are crucial for B2B companies looking to reach potential customers and drive revenue through successful outreach campaigns. There are two main aspects to email deliverability: Technical Setup and Execution. IT departments often focus on ensuring the technical email sending infrastructure is set up correctly (a topic outside the scope of this blog-post), however, the behavior of reps