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Bridging Performance and Storytelling in Marketing

January 28, 2025

Tali Fierer

What roles does creativity have in a world increasingly dependent on the use of AI technology, especially in content creation? Elad Ben David, Head of Creative at Wix, joined Kfir Pravda and Or Moshkovitz on our latest podcast to offer a forward-thinking view on how companies can adjust their marketing approach by breaking down silos and embracing a holistic creative strategy,

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The Future of Pricing and Work with AI

January 28, 2025

Tali Fierer

In episode 26 of ABX & Cocktails, Kfir Pravda sits down with Tracy Shirtcliff, CEO of Scope Better, a SaaS platform for

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A Smarter Way to Find Sales Leads: Common Room’s

January 14, 2025

Tali Fierer

Signal-Based Growth Strategy: Common Room's Fresh Approach to Find Sales Leads How can you connect account-level signals with individual actions? How can

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Navigating Gen AI in Enterprise Marketing: Beyond the Hype

December 30, 2024

Tali Fierer

In our recent episode of the "ABX & Cocktails" podcast, Ben Rotenberg, Head of Growth at Classiq—a quantum computing software company—joined hosts

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How Wolt Transformed B2B Marketing: A Startup Story of

December 2, 2024

Tali Fierer

In the fast-paced world of tech companies, scaling a B2B marketing function from zero to impactful can seem like an impossible challenge.

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Rethinking B2B Outreach: How Relationship Building Can Transform Your

December 1, 2024

Tali Fierer

In our recent “ABX & Cocktails” episode, Dmitry Bergelson and Oleg Sobolev, founders of Extrovert, shared a game-changing approach to sales engagement

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Unlocking Enterprise Sales Potential with G2 Intent Data

September 24, 2024

Tali Fierer

Leveraging intent data has become a game-changer for enterprise sales teams. Our recent podcast and webinar featuring Kfir Pravda, CEO of PMG,

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Recent posts

Bridging Performance and Storytelling in Marketing

What roles does creativity have in a world increasingly dependent on the use of AI technology, especially in content creation? Elad Ben David, HeaRead more...

The Future of Pricing and Work with AI

In episode 26 of ABX & Cocktails, Kfir Pravda sits down with Tracy Shirtcliff, CEO of Scope Better, a SaaS platform for professional service busiRead more...

A Smarter Way to Find Sales Leads: Common Room’s Fresh Approach to Business Growth

Signal-Based Growth Strategy: Common Room's Fresh Approach to Find Sales Leads How can you connect account-level signals with individual actions? Read more...

Navigating Gen AI in Enterprise Marketing: Beyond the Hype

In our recent episode of the "ABX & Cocktails" podcast, Ben Rotenberg, Head of Growth at Classiq—a quantum computing software company—joined Read more...

How Wolt Transformed B2B Marketing: A Startup Story of Strategic Growth

In the fast-paced world of tech companies, scaling a B2B marketing function from zero to impactful can seem like an impossible challenge. Yuval RamsoRead more...

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