In our recent “ABX & Cocktails” episode, Dmitry Bergelson and Oleg Sobolev, founders of Extrovert, shared a game-changing approach to sales engagement
Unlocking Enterprise Sales Potential with G2 Intent Data
September 24, 2024
Leveraging intent data has become a game-changer for enterprise sales teams. Our recent podcast and webinar featuring Kfir Pravda, CEO of PMG,
Strategic Insights for the Changing B2B Buyer Journey
September 11, 2024
Getting the buyer journey right is important, especially with all the changes in B2B marketing that have cropped up in recent years.
Why Intent Data Doesn’t Work
July 29, 2024
As a partner of leading intent data providers like 6sense and G2, I've had the privilege of working on over 40 projects
Intent Data, ABX Platforms & the 6sense Saga
July 22, 2024
In recent months, a LinkedIn feud between Adam Robinson and 6sense caught the industry's attention, with Adam doing most of the bashing.
Unlocking Growth: Scaling Sales Motions with AI
July 9, 2024
Data tells us that when we use personalization, both on the account and the lead level, it helps increase the response rates
How Wolt Transformed B2B Marketing: A Startup Story of
December 2, 2024
Tali Fierer
In the fast-paced world of tech companies, scaling a B2B marketing function from zero to impactful can seem like an impossible challenge. Yuval Ramson, Head of Global B2B Marketing at Wolt, shares an insider's perspective on building a marketing team that drives real business results with Kfir and Or on our “ABX & Cocktails” podcast. The Challenge: Creating B2B Marketing from