A firsthand experiment in why CRM is becoming infrastructure.The field of AI-native CRM is moving fast. Most new products promise productivity gains.
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Photo by Feri & Tasos on Unsplash Editor’s Note: This piece is not a prediction about the future of go-to-market. It is a
The Godfather of Revenue Marketing: Revenue Marketing is Dead
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Jon MillerI’ve been following Jon Miller for years.In 2006, he co-founded Adobe Marketo, a company that revolutionized the industry with its marketing approach.
Bridging Performance and Storytelling in Marketing
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What roles does creativity have in a world increasingly dependent on the use of AI technology, especially in content creation? Elad Ben
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In episode 26 of ABX & Cocktails, Kfir Pravda sits down with Tracy Shirtcliff, CEO of Scope Better, a SaaS platform for
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Signal-Based Growth Strategy: Common Room's Fresh Approach to Find Sales Leads How can you connect account-level signals with individual actions? How can
SaaS is not dead. It is bleeding from a
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Kfir Pravda
monday.com lost roughly 70% of its value in nine months. The debate that followed was predictable: AI will replace SaaS camp vs. the no it won’t, even the AI companies run on SaaS.Both arguments are too narrow.No serious enterprise is ripping out its core systems of record. Governance, compliance, auditability, and risk management create real switching friction. Platforms like Salesforce and Workday are