Executive Summary Catching the attention of highly qualified prospects at scale is no easy task, as Start-UP Nation Central, a client of
SalesLoft 101: An Introduction to Sales Engagement
May 14, 2020
The average sales rep spends only one-third of their day directly engaging with prospects, with the rest spent on research, meetings and
How to Manage a Sales Team Remotely
March 26, 2020
By nature, the sales profession is better suited to remote work than other jobs like marketing and IT. In fact a recent
B2B Video Content: Why It’s Important for Your Business
February 8, 2020
Video makes up more than three-quarters of all internet traffic and will reach 82 percent by 2022, according to Cisco. Despite this,
Top 5 B2B Video Campaigns to Inspire You into
January 21, 2020
There's no denying that video has been part of marketer's toolkit for a long time. A two-minute video can tell a story
Content is Your Sales Enablement Tool
December 29, 2019
The secret to understanding your clients is through content marketing. It helps build client trust, generate leads and brand loyalty. When we
Buyer Engagement – Answering Buyers’ Pain and Sellers’ Failures
September 6, 2020
Kfir Pravda
What is Buyer Engagement? Buyer Engagement is all the touchpoints between a seller and buyer during their B2B engagement. A Buyer Engagement framework is a way to develop a process across marketing, sales, and customer success to best cater the buyer’s needs during their buying decision-making process - from awareness to purchase, renewal and cross-sell. How does it differ from the