In the fast-paced world of tech companies, scaling a B2B marketing function from zero to impactful can seem like an impossible challenge.
Rethinking B2B Outreach: How Relationship Building Can Transform Your
December 1, 2024
In our recent “ABX & Cocktails” episode, Dmitry Bergelson and Oleg Sobolev, founders of Extrovert, shared a game-changing approach to sales engagement
Unlocking Enterprise Sales Potential with G2 Intent Data
September 24, 2024
Leveraging intent data has become a game-changer for enterprise sales teams. Our recent podcast and webinar featuring Kfir Pravda, CEO of PMG,
Strategic Insights for the Changing B2B Buyer Journey
September 11, 2024
Getting the buyer journey right is important, especially with all the changes in B2B marketing that have cropped up in recent years.
Why Intent Data Doesn’t Work
July 29, 2024
As a partner of leading intent data providers like 6sense and G2, I've had the privilege of working on over 40 projects
Intent Data, ABX Platforms & the 6sense Saga
July 22, 2024
In recent months, a LinkedIn feud between Adam Robinson and 6sense caught the industry's attention, with Adam doing most of the bashing.
Navigating Gen AI in Enterprise Marketing: Beyond the Hype
December 30, 2024
Tali Fierer
In our recent episode of the "ABX & Cocktails" podcast, Ben Rotenberg, Head of Growth at Classiq—a quantum computing software company—joined hosts Or Moshkovitz and Kfir Pravda to explore the practical applications and challenges of using generative AI (Gen AI) in B2B marketing. The conversation highlighted both the transformative potential of AI and the realities enterprises face when trying to implement