A firsthand experiment in why CRM is becoming infrastructure.The field of AI-native CRM is moving fast. Most new products promise productivity gains.
Author: Kfir Pravda
About Kfir Pravda
Posts by Kfir Pravda:
From Integrating Tools to Building Systems
March 16, 2026
Photo by Feri & Tasos on Unsplash Editor’s Note: This piece is not a prediction about the future of go-to-market. It is a
The Godfather of Revenue Marketing: Revenue Marketing is Dead
March 16, 2026
Jon MillerI’ve been following Jon Miller for years.In 2006, he co-founded Adobe Marketo, a company that revolutionized the industry with its marketing approach.
Why Intent Data Doesn’t Work
July 29, 2024
As a partner of leading intent data providers like 6sense and G2, I've had the privilege of working on over 40 projects
Intent Data, ABX Platforms & the 6sense Saga
July 22, 2024
In recent months, a LinkedIn feud between Adam Robinson and 6sense caught the industry's attention, with Adam doing most of the bashing.
Simplifying Enterprise Sales: Beyond Product Excellence
April 22, 2024
There's a saying that 80% of the job is showing up. In Enterprise sales, it's definitely the case. And by showing up,
SaaS is not dead. It is bleeding from a
March 16, 2026
Kfir Pravda
monday.com lost roughly 70% of its value in nine months. The debate that followed was predictable: AI will replace SaaS camp vs. the no it won’t, even the AI companies run on SaaS.Both arguments are too narrow.No serious enterprise is ripping out its core systems of record. Governance, compliance, auditability, and risk management create real switching friction. Platforms like Salesforce and Workday are