There's a saying that 80% of the job is showing up. In Enterprise sales, it's definitely the case. And by showing up,
Author: Kfir Pravda
About Kfir Pravda
Posts by Kfir Pravda:
Leveraging New G2 Integrations for Revenue Growth
April 4, 2024
As you know, intent isn't worth a lot unless it is put in the hands of those who need it; in the
Data Skepticism: How to Spot Flaws in Data-Driven Claims
March 6, 2024
In an uncertain world, people would cling to anything presented as a graph. There’s a lot of research about buyer behavior, winning
The ABX Challenge: Driving Change, not Buying Tech
February 19, 2024
In the world of B2B marketing and sales, Account-Based Experience (ABX) is not just a buzzword. It's a transformative strategy that changes
Overcoming Innovation Challenges in Enterprise: Introducing PMG’s Revenue Flow
February 8, 2024
Innovation is a crucial aspect of any business, but when it comes to enterprise organizations, driving innovation can be even more challenging.
Introducing RevenueFlow: Overcoming the Challenges of Scaling Your Go-to-Market
February 6, 2024
Working with over 100 companies, we often see common challenges they face when trying to scale their go-to-market efforts, either by increasing
Intent Data, ABX Platforms & the 6sense Saga
July 22, 2024
Kfir Pravda
In recent months, a LinkedIn feud between Adam Robinson and 6sense caught the industry's attention, with Adam doing most of the bashing. While the drama was entertaining, it also surfaced some major misconceptions about intent data, ABX platforms, and 6sense's products. Let's cut through the noise and get to the heart of the matter. Intent Providers vs. ABX Platforms: Two Sides