Digital marketing is tough. Buyers’ behavior is in constant transition, and in addition to this, LinkedIn, Google and other platforms are
Author: Kfir Pravda
About Kfir Pravda
Posts by Kfir Pravda:
Does Salesforce Screw Up Your Funnel?
October 14, 2014
Salesforce has become the de facto standard in cloud-based CRM today. With over a million clients worldwide, it’s the safe bet for
Truth Hurts – You Can’t Generate Demand
August 27, 2014
Sadly, when it comes to B2B marketing, the whole notion of “demand generation” doesn’t work anymore. Even with the perfect marketing
One for All – All for One
June 26, 2014
IMTC & UCI Forum Merger brings us closer to Unified Communications There are always some nice perks when it comes to working
5-Minute CMO Guide to the Media Revolution
May 27, 2014
The Good Old Days In the past, marketing was based on amazing creative ideas, delivered via mass media channels to a captured
The Shocking Truth about your Email Database
May 13, 2014
One of the first things we ask when assessing a client's digital marketing situation is what's the size of its email
How to Win the B2B Market in 2016
December 8, 2015
Kfir Pravda
17.6 touch points are required on average to close a B2B deal today. According to BrightFunnel, a company that analyzes funnel performance of enterprise companies such as Cloudera, this number grows every year, as well as the time required to close a deal, and the time it takes a lead to become relevant to sales. This is the reality that we