World leading technology research and advisory firm Gartner influences the decision-making processes of IT and vendor companies globally. We recently interviewed Gartner
Author: Kfir Pravda
About Kfir Pravda
Posts by Kfir Pravda:
Demand Generation, LinkedIn and Content Marketing Best Practices by
June 15, 2016
We love LinkedIn. It's a key platform in every demand generation program that we run – for ourselves and our clients. We
Get the Budget You Need
May 5, 2016
“My CEO sees the marketing department as a presentation factory.” “Management doesn't approve additional budget for anything besides events.” “Our job is
How to Win the B2B Market in 2016
December 8, 2015
17.6 touch points are required on average to close a B2B deal today. According to BrightFunnel, a company that analyzes funnel performance
Building a Data Driven B2B Marketing Organization
November 25, 2015
Digital marketing is tough. Buyers’ behavior is in constant transition, and in addition to this, LinkedIn, Google and other platforms are
Does Salesforce Screw Up Your Funnel?
October 14, 2014
Salesforce has become the de facto standard in cloud-based CRM today. With over a million clients worldwide, it’s the safe bet for
Shana Tova!
September 28, 2016
Kfir Pravda
The new year is a time for reflection and looking towards the future. We hope the past year brought you growth personally and professionally, and want to wish you clarity in setting goals for the year to come. Shana tova!