Creating data driven organizations is tough. It is not only about technology, dashboards and budgets. It's about changing the way people work
Author: Kfir Pravda
About Kfir Pravda
Posts by Kfir Pravda:
Shana Tova!
September 28, 2016
The new year is a time for reflection and looking towards the future. We hope the past year brought you growth personally
From Cool Vendor to Magic Quadrant – Best Practice
September 21, 2016
World leading technology research and advisory firm Gartner influences the decision-making processes of IT and vendor companies globally. We recently interviewed Gartner
Demand Generation, LinkedIn and Content Marketing Best Practices by
June 15, 2016
We love LinkedIn. It's a key platform in every demand generation program that we run – for ourselves and our clients. We
Get the Budget You Need
May 5, 2016
“My CEO sees the marketing department as a presentation factory.” “Management doesn't approve additional budget for anything besides events.” “Our job is
How to Win the B2B Market in 2016
December 8, 2015
17.6 touch points are required on average to close a B2B deal today. According to BrightFunnel, a company that analyzes funnel performance
Partnering with Marketo: Supporting Complex Sales
January 5, 2017
Kfir Pravda
I'm happy to announce that we've teamed up with Marketo as our marketing automation solution for companies selling to Enterprise buyers. Selling to Enterprises requires an omnichannel, multi-touchpoint approach. Unlike selling to small businesses, or selling simple and cheap products, enterprise sales are complex, with a long sales cycle that combines online and offline activities. They are based on multiple