Salesforce has become the de facto standard in cloud-based CRM today. With over a million clients worldwide, it’s the safe bet for
Author: Kfir Pravda
About Kfir Pravda
Posts by Kfir Pravda:
Truth Hurts – You Can’t Generate Demand
August 27, 2014
Sadly, when it comes to B2B marketing, the whole notion of “demand generation” doesn’t work anymore. Even with the perfect marketing
One for All – All for One
June 26, 2014
IMTC & UCI Forum Merger brings us closer to Unified Communications There are always some nice perks when it comes to working
5-Minute CMO Guide to the Media Revolution
May 27, 2014
The Good Old Days In the past, marketing was based on amazing creative ideas, delivered via mass media channels to a captured
The Shocking Truth about your Email Database
May 13, 2014
One of the first things we ask when assessing a client's digital marketing situation is what's the size of its email
Can’t Agree More
May 9, 2014
...The primary problem with the funnel is that the buying process is no longer linear. Prospects don’t just enter at the top of
Building a Data Driven B2B Marketing Organization
November 25, 2015
Kfir Pravda
Digital marketing is tough. Buyers’ behavior is in constant transition, and in addition to this, LinkedIn, Google and other platforms are constantly changing their algorithms in ways that directly affect your marketing programs. B2B leads are being bombarded by intricate content marketing programs from you and your competitors. To make matters worse, marketing budgets are not increasing, so to respond