IMTC & UCI Forum Merger brings us closer to Unified Communications There are always some nice perks when it comes to working
Author: Kfir Pravda
About Kfir Pravda
Posts by Kfir Pravda:
5-Minute CMO Guide to the Media Revolution
May 27, 2014
The Good Old Days In the past, marketing was based on amazing creative ideas, delivered via mass media channels to a captured
The Shocking Truth about your Email Database
May 13, 2014
One of the first things we ask when assessing a client's digital marketing situation is what's the size of its email
Can’t Agree More
May 9, 2014
...The primary problem with the funnel is that the buying process is no longer linear. Prospects don’t just enter at the top of
PSA – Twitter, LinkedIn Updates for B2B Marketers
April 9, 2014
Twitter and LinkedIn are important traffic, lead generation and engagement platforms for B2B marketers. Both are changing their profile and company
Social Media Planning Tool for CMOs
March 26, 2014
Here's a great infographic by Adobe that shows the value each social media platform could provide when it comes to traffic generation,
Truth Hurts – You Can’t Generate Demand
August 27, 2014
Kfir Pravda
Sadly, when it comes to B2B marketing, the whole notion of “demand generation” doesn’t work anymore. Even with the perfect marketing campaign, you’re not going to get a company to buy a product they hadn’t considered in the first place. (more…)