...The primary problem with the funnel is that the buying process is no longer linear. Prospects don’t just enter at the top of
Author: Kfir Pravda
About Kfir Pravda
Posts by Kfir Pravda:
PSA – Twitter, LinkedIn Updates for B2B Marketers
April 9, 2014
Twitter and LinkedIn are important traffic, lead generation and engagement platforms for B2B marketers. Both are changing their profile and company
Social Media Planning Tool for CMOs
March 26, 2014
Here's a great infographic by Adobe that shows the value each social media platform could provide when it comes to traffic generation,
Revenue Attribution 101
February 25, 2014
First, let’s get in the mood for this post. While in the past, in the corporate arena, this question was mainly targeted
5 Pitfalls to Avoid When Choosing Between Marketo, Pardot,
February 18, 2014
The need for Marketing Automation is booming, with old and new vendors pushing their offering aggressively. After almost two years of helping
What technology do you need to build a sales
January 6, 2014
Our first video from the second #B2Btalks event is now live! In this video, Dori Harpaz, Udi Ledergor, Saar Bitner, and I
The Shocking Truth about your Email Database
May 13, 2014
Kfir Pravda
One of the first things we ask when assessing a client's digital marketing situation is what's the size of its email database. The reason is simple – email marketing is still a viable marketing channel. Not only that, but it could also be used as an ad targeting tool in platforms such as Twitter and LinkedIn. However, the size of