Selling IT products to healthcare systems is not an easy task. The infamous 12-24 months sales cycle is in full swing
Author: Kfir Pravda
About Kfir Pravda
Posts by Kfir Pravda:
Almost Everything You Need to Know About Account Based
April 24, 2017
[caption id="attachment_4318" align="aligncenter" width="1024"] Photo credit Johnny Silvercloud CC 2.0[/caption] Account based marketing (ABM) has been a hot topic in B2B
Marketing Without a Budget
March 6, 2017
Let's talk for a second about "marketing without a budget." There are two types of people who usually promote this concept: Growth
How To Find Conferences That Won’t Waste your Time
February 16, 2017
Does a high-priced conference ticket promise higher quality of content and better value for money and time? As a busy professional,
Partnering with Marketo: Supporting Complex Sales
January 5, 2017
I'm happy to announce that we've teamed up with Marketo as our marketing automation solution for companies selling to Enterprise buyers.
Tips from eBay, Alooma and Pravda Media Group: How
October 10, 2016
Creating data driven organizations is tough. It is not only about technology, dashboards and budgets. It's about changing the way people work
Calculating Marketing Automation’s Total Cost of Ownership
September 13, 2017
Kfir Pravda
When used effectively, there is no doubt that marketing technologies help companies to excel in their overall business. This is true for marketing automation, BI, CRM, and other core platforms. However, there seems to be a real challenge in realizing the total cost of ownership of such platforms. While this post will focus on marketing automation, the same is true for