One of the first things we ask when assessing a client's digital marketing situation is what's the size of its email
Author: Kfir Pravda
About Kfir Pravda
Posts by Kfir Pravda:
Can’t Agree More
May 9, 2014
...The primary problem with the funnel is that the buying process is no longer linear. Prospects don’t just enter at the top of
PSA – Twitter, LinkedIn Updates for B2B Marketers
April 9, 2014
Twitter and LinkedIn are important traffic, lead generation and engagement platforms for B2B marketers. Both are changing their profile and company
Social Media Planning Tool for CMOs
March 26, 2014
Here's a great infographic by Adobe that shows the value each social media platform could provide when it comes to traffic generation,
Revenue Attribution 101
February 25, 2014
First, let’s get in the mood for this post. While in the past, in the corporate arena, this question was mainly targeted
5 Pitfalls to Avoid When Choosing Between Marketo, Pardot,
February 18, 2014
The need for Marketing Automation is booming, with old and new vendors pushing their offering aggressively. After almost two years of helping
5-Minute CMO Guide to the Media Revolution
May 27, 2014
Kfir Pravda
The Good Old Days In the past, marketing was based on amazing creative ideas, delivered via mass media channels to a captured audience. The Don Drapers of the world would come up with amazing creative concepts on how to position products and services. These ideas were then pushed through mass media channels, such as TV and newspapers, to us – the