[caption id="attachment_4318" align="aligncenter" width="1024"] Photo credit Johnny Silvercloud CC 2.0[/caption] Account based marketing (ABM) has been a hot topic in B2B
Author: Kfir Pravda
About Kfir Pravda
Posts by Kfir Pravda:
Marketing Without a Budget
March 6, 2017
Let's talk for a second about "marketing without a budget." There are two types of people who usually promote this concept: Growth
How To Find Conferences That Won’t Waste your Time
February 16, 2017
Does a high-priced conference ticket promise higher quality of content and better value for money and time? As a busy professional,
Partnering with Marketo: Supporting Complex Sales
January 5, 2017
I'm happy to announce that we've teamed up with Marketo as our marketing automation solution for companies selling to Enterprise buyers.
Tips from eBay, Alooma and Pravda Media Group: How
October 10, 2016
Creating data driven organizations is tough. It is not only about technology, dashboards and budgets. It's about changing the way people work
Shana Tova!
September 28, 2016
The new year is a time for reflection and looking towards the future. We hope the past year brought you growth personally
Is Account Based Marketing the Answer to Healthcare IT
September 7, 2017
Kfir Pravda
Selling IT products to healthcare systems is not an easy task. The infamous 12-24 months sales cycle is in full swing here, with multiple decisions makers and influencers involved, and competition fierce in some specific fields such as Electronic Health Records. Could Account Based Marketing (ABM) shorten the sales cycle and improve business results for Healthcare IT marketers? (more…)