For years, the main purpose of social media campaigns was to create awareness. Companies would run campaigns on Facebook or Twitter, engage
Author: Kfir Pravda
About Kfir Pravda
Posts by Kfir Pravda:
B2B Content Marketing Dirty Little Secrets
March 19, 2013
According to Content Marketing Institute's latest report, B2B marketers' biggest challenge is producing enough content to feed their online channels. As an
Ad:Tech Summit Buzz
February 11, 2013
I had the pleasure to be a partner of and attend the first Ad:Tech Summit in Tel Aviv today. The event was
The Ever Changing Role of a Company Website
January 31, 2013
A lot has changed since our first site went live back in 2007. First, the site hosted my personal-turned-professional-turned-company blog. Then, after
You've got to Learn to Listen: Three Ways To
January 2, 2012
Let's face it. We love to hear the sound of our own voices. When I was single, one of the best pieces
Money talks BS walks – even with Luxury brands
December 14, 2011
Our friend at L2 Think Tank, the luxury brands digital marketing experts, just published some interesting insights re the link between overall
What technology do you need to build a sales
January 6, 2014
Kfir Pravda
Our first video from the second #B2Btalks event is now live! In this video, Dori Harpaz, Udi Ledergor, Saar Bitner, and I discussed the technologies involved in building a winning sales and marketing machine. We also touched the way events fit into the bigger picture, and what the role of content marketing is in creating a sustainable marketing operation. (more…)