The need for Marketing Automation is booming, with old and new vendors pushing their offering aggressively. After almost two years of helping
Author: Kfir Pravda
About Kfir Pravda
Posts by Kfir Pravda:
What technology do you need to build a sales
January 6, 2014
Our first video from the second #B2Btalks event is now live! In this video, Dori Harpaz, Udi Ledergor, Saar Bitner, and I
Social CRM: The Missing Link Between Awareness and Leads
May 1, 2013
For years, the main purpose of social media campaigns was to create awareness. Companies would run campaigns on Facebook or Twitter, engage
B2B Content Marketing Dirty Little Secrets
March 19, 2013
According to Content Marketing Institute's latest report, B2B marketers' biggest challenge is producing enough content to feed their online channels. As an
Ad:Tech Summit Buzz
February 11, 2013
I had the pleasure to be a partner of and attend the first Ad:Tech Summit in Tel Aviv today. The event was
The Ever Changing Role of a Company Website
January 31, 2013
A lot has changed since our first site went live back in 2007. First, the site hosted my personal-turned-professional-turned-company blog. Then, after
Revenue Attribution 101
February 25, 2014
Kfir Pravda
First, let’s get in the mood for this post. While in the past, in the corporate arena, this question was mainly targeted at the VP of Sales, today marketing folks are feeling the pressure to perform based on tangible, business KPIs. (more…)