17.6 touch points are required on average to close a B2B deal today. According to BrightFunnel, a company that analyzes funnel performance
Author: Kfir Pravda
About Kfir Pravda
Posts by Kfir Pravda:
Building a Data Driven B2B Marketing Organization
November 25, 2015
Digital marketing is tough. Buyers’ behavior is in constant transition, and in addition to this, LinkedIn, Google and other platforms are
Does Salesforce Screw Up Your Funnel?
October 14, 2014
Salesforce has become the de facto standard in cloud-based CRM today. With over a million clients worldwide, it’s the safe bet for
Truth Hurts – You Can’t Generate Demand
August 27, 2014
Sadly, when it comes to B2B marketing, the whole notion of “demand generation” doesn’t work anymore. Even with the perfect marketing
One for All – All for One
June 26, 2014
IMTC & UCI Forum Merger brings us closer to Unified Communications There are always some nice perks when it comes to working
5-Minute CMO Guide to the Media Revolution
May 27, 2014
The Good Old Days In the past, marketing was based on amazing creative ideas, delivered via mass media channels to a captured
Get the Budget You Need
May 5, 2016
Kfir Pravda
“My CEO sees the marketing department as a presentation factory.” “Management doesn't approve additional budget for anything besides events.” “Our job is to create collateral for the sales team, nothing more.” “We had amazing PR a couple of months ago, and no one understands the success.” “We need a new website, but management won't approve it.” “We don't do social media;