Twitter and LinkedIn are important traffic, lead generation and engagement platforms for B2B marketers. Both are changing their profile and company
Author: Kfir Pravda
About Kfir Pravda
Posts by Kfir Pravda:
Social Media Planning Tool for CMOs
March 26, 2014
Here's a great infographic by Adobe that shows the value each social media platform could provide when it comes to traffic generation,
Revenue Attribution 101
February 25, 2014
First, let’s get in the mood for this post. While in the past, in the corporate arena, this question was mainly targeted
5 Pitfalls to Avoid When Choosing Between Marketo, Pardot,
February 18, 2014
The need for Marketing Automation is booming, with old and new vendors pushing their offering aggressively. After almost two years of helping
What technology do you need to build a sales
January 6, 2014
Our first video from the second #B2Btalks event is now live! In this video, Dori Harpaz, Udi Ledergor, Saar Bitner, and I
Social CRM: The Missing Link Between Awareness and Leads
May 1, 2013
For years, the main purpose of social media campaigns was to create awareness. Companies would run campaigns on Facebook or Twitter, engage
Can’t Agree More
May 9, 2014
Kfir Pravda
...The primary problem with the funnel is that the buying process is no longer linear. Prospects don’t just enter at the top of the funnel; instead, they come in at any stage. Furthermore, they often jump stages, stay in a stage indefinitely, or move back and forth between them.... Excellent HBR article, that is a must read for every B2B Marketer.