Or in other words, can we continue with sales stack fragmentation? Let’s think about it for a second. Chili Piper offers a
Author: Kfir Pravda
About Kfir Pravda
Posts by Kfir Pravda:
Buyer Engagement – Answering Buyers’ Pain and Sellers’ Failures
September 6, 2020
What is Buyer Engagement? Buyer Engagement is all the touchpoints between a seller and buyer during their B2B engagement. A Buyer Engagement
SalesLoft 101: An Introduction to Sales Engagement
May 14, 2020
The average sales rep spends only one-third of their day directly engaging with prospects, with the rest spent on research, meetings and
Spearfishing in the Digital Pond
December 12, 2019
Marketing has come a long way. Marketers have gained more responsibility in generating revenue, showing an impact on revenue and meeting KPI’s.
The B2B Buyer Experience is Broken
September 18, 2019
Let’s face it - the B2B buyer experience is broken. We all feel it, we all know it, we all suffer from
Conversational Marketing for B2B Buyers
September 8, 2019
Let’s face it - our job is becoming increasingly challenging. Demand generation it is. It has become harder to engage prospects in
Inbound – The Gap In Your ABM Strategy
November 15, 2021
Kfir Pravda
More often than not, ABM is perceived as an outbound operation in nature. We target a list of accounts that meet our ICP, using emails and paid ads, and try to get their attention. We focus a considerable amount of effort in writing the right type of emails to these accounts, and orchestrate it with programs to warm them up before