The average sales rep spends only one-third of their day directly engaging with prospects, with the rest spent on research, meetings and
Author: Kfir Pravda
About Kfir Pravda
Posts by Kfir Pravda:
Spearfishing in the Digital Pond
December 12, 2019
Marketing has come a long way. Marketers have gained more responsibility in generating revenue, showing an impact on revenue and meeting KPI’s.
The B2B Buyer Experience is Broken
September 18, 2019
Let’s face it - the B2B buyer experience is broken. We all feel it, we all know it, we all suffer from
Conversational Marketing for B2B Buyers
September 8, 2019
Let’s face it - our job is becoming increasingly challenging. Demand generation it is. It has become harder to engage prospects in
StarAlign! Creating Impact-Driven Teams
July 24, 2019
I was at the beach one day with my 8-year-old daughter and she asked what I do for a living? She knows
Pravda Media Group Donates for Equality
June 16, 2019
Pravda Media Group is happy to support Ra’anana’s first Pride Parade which is taking place on Tuesday, June 18th, 2019 on Ahuza
Buyer Engagement – Answering Buyers’ Pain and Sellers’ Failures
September 6, 2020
Kfir Pravda
What is Buyer Engagement? Buyer Engagement is all the touchpoints between a seller and buyer during their B2B engagement. A Buyer Engagement framework is a way to develop a process across marketing, sales, and customer success to best cater the buyer’s needs during their buying decision-making process - from awareness to purchase, renewal and cross-sell. How does it differ from the