The use of intent data in B2B sales is essential for success in today’s business world. With the abundance of data and
Author: Kfir Pravda
About Kfir Pravda
Posts by Kfir Pravda:
Sales Enablement Charter – Best Practices
March 13, 2023
Sales Enablement is a critical component of any organization's success. It involves empowering the sales team with the right resources, information, and
Pipeline Acceleration – 6sense vs. Demandbase
September 12, 2022
One of the often overlooked values of ABX platforms such as 6Sense and Demandbase is its ability, if used right, to accelerate
Intent Data for Account-Based Marketing and B2B Selling
March 16, 2022
Intent data provides marketers and sales leaders insight into potential customers’ interests and purchase stage. By gathering and analyzing intent signals, marketers
Inbound – The Gap In Your ABM Strategy
November 15, 2021
More often than not, ABM is perceived as an outbound operation in nature. We target a list of accounts that meet our
Should Salesloft Acquire Chili Piper?
October 21, 2021
Or in other words, can we continue with sales stack fragmentation? Let’s think about it for a second. Chili Piper offers a
Using Sales Enablement KPIs to Drive Revenue Growth
May 1, 2023
Kfir Pravda
Any successful enterprise sales strategy requires a robust sales enablement program. This includes equipping the sales team with appropriate resources, data, and tools to support them in reaching their objectives.When it comes to measuring the success of a sales enablement program, there are several key performance indicators (KPIs) that can be used: Sales ProductivityThe performance of the sales personnel is measured