The key to a successful ABM program is the collaboration between marketing and sales. Unfortunately, it’s not such an easy relationship to
Measuring Account Based Marketing Success
October 9, 2017
Account Based Marketing requires a change in strategies, budget allocation, and processes. Once you’ve put them in place, you may wonder how
How to Run a Successful Account Based Marketing Program
October 2, 2017
We’ve covered the basics of Account Based Marketing (ABM) in previous blog posts, but now it’s time to get down to business.
Calculating Marketing Automation’s Total Cost of Ownership
September 13, 2017
When used effectively, there is no doubt that marketing technologies help companies to excel in their overall business. This is true for
Experts Weigh In: What is Account Based Marketing?
September 12, 2017
At our #B2BTalks event, we were joined by Mike Telem, VP Product Marketing at Marketo, Dana Poleg, VP Marketing at Kaltura, and
Is Account Based Marketing the Answer to Healthcare IT
September 7, 2017
Selling IT products to healthcare systems is not an easy task. The infamous 12-24 months sales cycle is in full swing
How to Choose a Marketing Automation Platform
April 10, 2018
Kfir Pravda
The marketing automation market is booming. According to G2Crowd, there are more than 200 marketing automation vendors, and when comparing feature lists, they all look the same. We’ve faced this challenge when helping clients choose the right marketing automation tool for them. Having used marketing automation platforms since 2011 for our own marketing programs, we’ve also faced this challenge ourselves. (more…)