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How to Choose a Marketing Automation Platform

April 10, 2018

Kfir Pravda

The marketing automation market is booming. According to G2Crowd, there are more than 200 marketing automation vendors, and when comparing feature lists, they all look the same. We’ve faced this challenge when helping clients choose the right marketing automation tool for them. Having used marketing automation platforms since 2011 for our own marketing programs, we’ve also faced this challenge ourselves. (more…)

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How to Gain the Sales Team’s Trust with Account

November 13, 2017

Farrah Fidler

The key to a successful ABM program is the collaboration between marketing and sales. Unfortunately, it’s not such an easy relationship to

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Measuring Account Based Marketing Success

October 9, 2017

Farrah Fidler

Account Based Marketing requires a change in strategies, budget allocation, and processes. Once you’ve put them in place, you may wonder how

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How to Run a Successful Account Based Marketing Program

October 2, 2017

Farrah Fidler

We’ve covered the basics of Account Based Marketing (ABM) in previous blog posts, but now it’s time to get down to business.

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Calculating Marketing Automation’s Total Cost of Ownership

September 13, 2017

Kfir Pravda

When used effectively, there is no doubt that marketing technologies help companies to excel in their overall business. This is true for

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Experts Weigh In: What is Account Based Marketing?

September 12, 2017

Farrah Fidler

At our #B2BTalks event, we were joined by Mike Telem, VP Product Marketing at Marketo, Dana Poleg, VP Marketing at Kaltura, and

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Is Account Based Marketing the Answer to Healthcare IT

September 7, 2017

Kfir Pravda

  Selling IT products to healthcare systems is not an easy task. The infamous 12-24 months sales cycle is in full swing

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