The average sales rep spends only one-third of their day directly engaging with prospects, with the rest spent on research, meetings and
How to Manage a Sales Team Remotely
March 26, 2020
By nature, the sales profession is better suited to remote work than other jobs like marketing and IT. In fact a recent
B2B Video Content: Why It’s Important for Your Business
February 8, 2020
Video makes up more than three-quarters of all internet traffic and will reach 82 percent by 2022, according to Cisco. Despite this,
Top 5 B2B Video Campaigns to Inspire You into
January 21, 2020
There's no denying that video has been part of marketer's toolkit for a long time. A two-minute video can tell a story
Content is Your Sales Enablement Tool
December 29, 2019
The secret to understanding your clients is through content marketing. It helps build client trust, generate leads and brand loyalty. When we
Spearfishing in the Digital Pond
December 12, 2019
Marketing has come a long way. Marketers have gained more responsibility in generating revenue, showing an impact on revenue and meeting KPI’s.
HubSpot Personalized Emails at Scale Lands 6X More Replies
June 25, 2020
Yael Marom
Executive Summary Catching the attention of highly qualified prospects at scale is no easy task, as Start-UP Nation Central, a client of ours, recently discovered.Using HubSpot Sales Hub, we divided the target audience into two groups and created a personalized sending sequence for each group. The result: the open rate rose 50% and the reply rate was 6x higher than the