Executive Summary Catching the attention of highly qualified prospects at scale is no easy task, as Start-UP Nation Central, a client of ours, recently discovered.Using HubSpot Sales Hub, we divided the target audience into two groups and created a personalized sending sequence for each group. The result: the open rate rose 50% and the reply rate was 6x higher than the
Getting the buyer journey right is important, especially with all the changes in B2B marketing that have cropped up in recent years. In our recent "ARead more...
As a partner of leading intent data providers like 6sense and G2, I've had the privilege of working on over 40 projects leveraging 3rd, 2nd, and 1st Read more...
In recent months, a LinkedIn feud between Adam Robinson and 6sense caught the industry's attention, with Adam doing most of the bashing. While the drRead more...
Data tells us that when we use personalization, both on the account and the lead level, it helps increase the response rates for outbound sellers. ThRead more...
Introduction
In a recent episode of our podcast, we had the pleasure of hosting Daniel Zacks from Panorays, a cybersecurity firm specializing in tRead more...
HubSpot Personalized Emails at Scale Lands 6X More Replies
June 25, 2020
Yael Marom
Executive Summary Catching the attention of highly qualified prospects at scale is no easy task, as Start-UP Nation Central, a client of ours, recently discovered.Using HubSpot Sales Hub, we divided the target audience into two groups and created a personalized sending sequence for each group. The result: the open rate rose 50% and the reply rate was 6x higher than the