Executive Summary Catching the attention of highly qualified prospects at scale is no easy task, as Start-UP Nation Central, a client of ours, recently discovered.Using HubSpot Sales Hub, we divided the target audience into two groups and created a personalized sending sequence for each group. The result: the open rate rose 50% and the reply rate was 6x higher than the
monday.com lost roughly 70% of its value in nine months. The debate that followed was predictable: AI will replace SaaS camp vs. the no it won’t, evRead more...
A firsthand experiment in why CRM is becoming infrastructure.The field of AI-native CRM is moving fast. Most new products promise productivity gains. Read more...
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What roles does creativity have in a world increasingly dependent on the use of AI technology, especially in content creation?
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HubSpot Personalized Emails at Scale Lands 6X More Replies
June 25, 2020
Yael Marom
Executive Summary Catching the attention of highly qualified prospects at scale is no easy task, as Start-UP Nation Central, a client of ours, recently discovered.Using HubSpot Sales Hub, we divided the target audience into two groups and created a personalized sending sequence for each group. The result: the open rate rose 50% and the reply rate was 6x higher than the