Everyone is talking about demand generation. Every CEO wants his or her marketing managers to be experts in it. Well, the
From Boring to Brilliant – Innovation in B2B Marketing
November 2, 2016
Over the past few years, marketing technology has been dominating the conversation – from big data to marketing automation. And while marketing
#B2BTalks – Call for Speakers
October 25, 2016
B2B doesn’t have to mean boring-to-boring We are gearing up for our next #B2BTalks event on November 8, and we want to
The State of Marketers
October 18, 2016
In part 1 of #B2BTalks 8, Planning your Annual Marketing Strategy, Nancy Shapira, Business Development Manager for Gartner Israel, discussed some of
Tips from eBay, Alooma and Pravda Media Group: How
October 10, 2016
Creating data driven organizations is tough. It is not only about technology, dashboards and budgets. It's about changing the way people work
Shana Tova!
September 28, 2016
The new year is a time for reflection and looking towards the future. We hope the past year brought you growth personally
Content Israel 2016 Recap
December 15, 2016
Ayala Steinhart
This year, four members of our PMG staff attended Content Israel 2016 in Yaffo. The list of speakers included CEOs, CMOs, Tech Bloggers, and Marketing and Content experts from all types of organizations. We learned a lot from hearing the insights of so many industry leaders, from future trends, unique ways to use data analytics, and ways to connect with