This year, four members of our PMG staff attended Content Israel 2016 in Yaffo. The list of speakers included CEOs, CMOs,
From Boring to Brilliant – Innovation in B2B Marketing
November 2, 2016
Over the past few years, marketing technology has been dominating the conversation – from big data to marketing automation. And while marketing
#B2BTalks – Call for Speakers
October 25, 2016
B2B doesn’t have to mean boring-to-boring We are gearing up for our next #B2BTalks event on November 8, and we want to
The State of Marketers
October 18, 2016
In part 1 of #B2BTalks 8, Planning your Annual Marketing Strategy, Nancy Shapira, Business Development Manager for Gartner Israel, discussed some of
Tips from eBay, Alooma and Pravda Media Group: How
October 10, 2016
Creating data driven organizations is tough. It is not only about technology, dashboards and budgets. It's about changing the way people work
Is Awareness Still Relevant for B2B Marketers?
December 27, 2016
Farrah Fidler
The situation for marketers has changed. No longer can we rely on having a booth at events to make a splash and have a presence in order to bring in new customers. Today, we must bring marketing qualified leads to sales. If today marketers are seen as an extension of sales, then is awareness still relevant for B2B marketers? (more…)