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Which Marketing Technology Will You Invest In?

January 16, 2017

Jen Glazer

In today’s marketing ecosystems there is an abundance of technologies and tools to help with everyday tasks - the problem is to know which ones are worth the investment. Luckily, our #B2BTalks panel tackles that very question. (more…)

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Partnering with Marketo: Supporting Complex Sales

January 5, 2017

Kfir Pravda

  I'm happy to announce that we've teamed up with Marketo as our marketing automation solution for companies selling to Enterprise buyers.

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Which Channels Will You Invest In?

January 1, 2017

Jen Glazer

Planning your company's marketing strategy for the upcoming year can be challenging, to say the least. There are so many factors to

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Is Awareness Still Relevant for B2B Marketers?

December 27, 2016

Farrah Fidler

The situation for marketers has changed. No longer can we rely on having a booth at events to make a splash and

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Content Israel 2016 Recap

December 15, 2016

Ayala Steinhart

  This year, four members of our PMG staff attended Content Israel 2016 in Yaffo. The list of speakers included CEOs, CMOs,

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3 Demand Generation Ingredients Your Company Can’t Afford to

December 11, 2016

Si Yahav

  Everyone is talking about demand generation. Every CEO wants his or her marketing managers to be experts in it. Well, the

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From Boring to Brilliant – Innovation in B2B Marketing

November 2, 2016

Farrah Fidler

Over the past few years, marketing technology has been dominating the conversation – from big data to marketing automation. And while marketing

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