Planning your company's marketing strategy for the upcoming year can be challenging, to say the least. There are so many factors to
Is Awareness Still Relevant for B2B Marketers?
December 27, 2016
The situation for marketers has changed. No longer can we rely on having a booth at events to make a splash and
Content Israel 2016 Recap
December 15, 2016
This year, four members of our PMG staff attended Content Israel 2016 in Yaffo. The list of speakers included CEOs, CMOs,
From Boring to Brilliant – Innovation in B2B Marketing
November 2, 2016
Over the past few years, marketing technology has been dominating the conversation – from big data to marketing automation. And while marketing
#B2BTalks – Call for Speakers
October 25, 2016
B2B doesn’t have to mean boring-to-boring We are gearing up for our next #B2BTalks event on November 8, and we want to
Partnering with Marketo: Supporting Complex Sales
January 5, 2017
Kfir Pravda
I'm happy to announce that we've teamed up with Marketo as our marketing automation solution for companies selling to Enterprise buyers. Selling to Enterprises requires an omnichannel, multi-touchpoint approach. Unlike selling to small businesses, or selling simple and cheap products, enterprise sales are complex, with a long sales cycle that combines online and offline activities. They are based on multiple