Good email deliverability practices are crucial for B2B companies looking to reach potential customers and drive revenue through successful outreach campaigns. There
Unlocking B2B Sales Success with Intent Data
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The use of intent data in B2B sales is essential for success in today’s business world. With the abundance of data and
Sales Enablement Charter – Best Practices
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Sales Enablement is a critical component of any organization's success. It involves empowering the sales team with the right resources, information, and
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2022 has been an interesting year, right? From post-pandemic recovery to another wave of uncertainty and everything in between. PMG has had
Exclusive ABX week in Tel Aviv with 6sense
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We had a busy ABX filled week last week with 6sense, here’s an overview of what we were up to!Breakthrough Breakfast The
Pipeline Acceleration – 6sense vs. Demandbase
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One of the often overlooked values of ABX platforms such as 6Sense and Demandbase is its ability, if used right, to accelerate
Using Sales Enablement KPIs to Drive Revenue Growth
May 1, 2023
Kfir Pravda
Any successful enterprise sales strategy requires a robust sales enablement program. This includes equipping the sales team with appropriate resources, data, and tools to support them in reaching their objectives.When it comes to measuring the success of a sales enablement program, there are several key performance indicators (KPIs) that can be used: Sales ProductivityThe performance of the sales personnel is measured