We’ve spoken to a lot of companies this year who are seeing an increase in meetings booked via calls and LinkedIn compared
Using Sales Enablement KPIs to Drive Revenue Growth
May 1, 2023
Any successful enterprise sales strategy requires a robust sales enablement program. This includes equipping the sales team with appropriate resources, data, and
Email Deliverability: Why It Matters for B2B Revenue Growth
April 27, 2023
Good email deliverability practices are crucial for B2B companies looking to reach potential customers and drive revenue through successful outreach campaigns. There
Unlocking B2B Sales Success with Intent Data
April 16, 2023
The use of intent data in B2B sales is essential for success in today’s business world. With the abundance of data and
Sales Enablement Charter – Best Practices
March 13, 2023
Sales Enablement is a critical component of any organization's success. It involves empowering the sales team with the right resources, information, and
2023 ABM, Video, and Sales Engagement hacks
December 27, 2022
2022 has been an interesting year, right? From post-pandemic recovery to another wave of uncertainty and everything in between. PMG has had
Scaling Revenue Growth with Intent
May 21, 2023
Kylie Cohen
Revenue efficiency challenges present themselves during this economic downturn, and intent is key to solving them. While intent data and Account-Based Experience (ABX) platforms are typically owned by marketing departments, the impact of intent signals extends far beyond marketing initiatives. Sales and Marketing teams can greatly benefit from leveraging intent when tackling revenue efficiency. However, achieving success in this area requires