By nature, the sales profession is better suited to remote work than other jobs like marketing and IT. In fact a recent
B2B Video Content: Why It’s Important for Your Business
February 8, 2020
Video makes up more than three-quarters of all internet traffic and will reach 82 percent by 2022, according to Cisco. Despite this,
Top 5 B2B Video Campaigns to Inspire You into
January 21, 2020
There's no denying that video has been part of marketer's toolkit for a long time. A two-minute video can tell a story
Content is Your Sales Enablement Tool
December 29, 2019
The secret to understanding your clients is through content marketing. It helps build client trust, generate leads and brand loyalty. When we
Spearfishing in the Digital Pond
December 12, 2019
Marketing has come a long way. Marketers have gained more responsibility in generating revenue, showing an impact on revenue and meeting KPI’s.
The B2B Buyer Experience is Broken
September 18, 2019
Let’s face it - the B2B buyer experience is broken. We all feel it, we all know it, we all suffer from
SalesLoft 101: An Introduction to Sales Engagement
May 14, 2020
Kfir Pravda
The average sales rep spends only one-third of their day directly engaging with prospects, with the rest spent on research, meetings and admin tasks. Lost sales productivity costs businesses more than $1 trillion each year. A sales engagement platform helps your team plan, execute, track, measure, and optimize interactions with buyers and customers. It assists your team through every stage of