Video makes up more than three-quarters of all internet traffic and will reach 82 percent by 2022, according to Cisco. Despite this,
Top 5 B2B Video Campaigns to Inspire You into
January 21, 2020
There's no denying that video has been part of marketer's toolkit for a long time. A two-minute video can tell a story
Content is Your Sales Enablement Tool
December 29, 2019
The secret to understanding your clients is through content marketing. It helps build client trust, generate leads and brand loyalty. When we
Spearfishing in the Digital Pond
December 12, 2019
Marketing has come a long way. Marketers have gained more responsibility in generating revenue, showing an impact on revenue and meeting KPI’s.
The B2B Buyer Experience is Broken
September 18, 2019
Let’s face it - the B2B buyer experience is broken. We all feel it, we all know it, we all suffer from
Conversational Marketing for B2B Buyers
September 8, 2019
Let’s face it - our job is becoming increasingly challenging. Demand generation it is. It has become harder to engage prospects in
How to Manage a Sales Team Remotely
March 26, 2020
Kylie Cohen
By nature, the sales profession is better suited to remote work than other jobs like marketing and IT. In fact a recent Owl Labs survey found sales teams were 66% more likely to hire remote employees than other departments. Of course, that was before coronavirus forced virtually everyone to go remote! Have you suddenly found yourself managing your sales team remotely?