One of the often overlooked values of ABX platforms such as 6Sense and Demandbase is its ability, if used right, to accelerate
Intent Data for Account-Based Marketing and B2B Selling
March 16, 2022
Intent data provides marketers and sales leaders insight into potential customers’ interests and purchase stage. By gathering and analyzing intent signals, marketers
Inbound – The Gap In Your ABM Strategy
November 15, 2021
More often than not, ABM is perceived as an outbound operation in nature. We target a list of accounts that meet our
Should Salesloft Acquire Chili Piper?
October 21, 2021
Or in other words, can we continue with sales stack fragmentation? Let’s think about it for a second. Chili Piper offers a
11 Things We Love About SalesLoft
September 8, 2020
Last year, we began using SalesLoft as our sales engagement platform and followed up by partnering with them to share the wealth
Buyer Engagement – Answering Buyers’ Pain and Sellers’ Failures
September 6, 2020
What is Buyer Engagement? Buyer Engagement is all the touchpoints between a seller and buyer during their B2B engagement. A Buyer Engagement
Exclusive ABX week in Tel Aviv with 6sense
September 20, 2022
Kylie Cohen
We had a busy ABX filled week last week with 6sense, here’s an overview of what we were up to!Breakthrough Breakfast The setting could not have been more beautiful with the venue being one of the beachfront hotels in Tel Aviv. We enjoyed a tasty breakfast while listening to renowned B2B analyst, Kerry Cunningham, and Kfir Pravda, CEO at PMG, speak