More often than not, ABM is perceived as an outbound operation in nature. We target a list of accounts that meet our
Should Salesloft Acquire Chili Piper?
October 21, 2021
Or in other words, can we continue with sales stack fragmentation? Let’s think about it for a second. Chili Piper offers a
11 Things We Love About SalesLoft
September 8, 2020
Last year, we began using SalesLoft as our sales engagement platform and followed up by partnering with them to share the wealth
Buyer Engagement – Answering Buyers’ Pain and Sellers’ Failures
September 6, 2020
What is Buyer Engagement? Buyer Engagement is all the touchpoints between a seller and buyer during their B2B engagement. A Buyer Engagement
HubSpot Personalized Emails at Scale Lands 6X More Replies
June 25, 2020
Executive Summary Catching the attention of highly qualified prospects at scale is no easy task, as Start-UP Nation Central, a client of
SalesLoft 101: An Introduction to Sales Engagement
May 14, 2020
The average sales rep spends only one-third of their day directly engaging with prospects, with the rest spent on research, meetings and
Intent Data for Account-Based Marketing and B2B Selling
March 16, 2022
Kfir Pravda
Intent data provides marketers and sales leaders insight into potential customers’ interests and purchase stage. By gathering and analyzing intent signals, marketers and enterprise AEs can target specific accounts with relevant messaging, promotions and outbound programs to help move the customer through the sales funnel faster and with better results. They could also identify new accounts that are in the market