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Marketing automation tools and the analytics that come out of them promote efficiency for companies that use them. It is also a tremendous time-saver for marketing departments. Many companies don’t realize that the practice and benefits of marketing automation go beyond basic e-mail marketing campaigns.

Here are 5 great articles (collected by our team) that explore marketing automation in all its glory: tips, tricks, tools, basic know-how, and lessons learned.

Marketing Automation Tools 2013: A Marketer’s Guide
Points on the decision-making process before adopting a marketing automation software platform.

6 Marketing Automation Lessons I Learned the Hard Way
What to NOT do in your marketing automation campaign. This article goes into depth with each point made, and will surely help you steer clear of making the same mistakes.

Marketing Automation Landscape
A complete guide that covers what to consider when selecting a marketing automation tool; marketing automation jargon; features, and more. Just scroll down one notch to get to the beginning of the article.

List of Marketing Automation Systems
Major time-saver if you’re shopping for marketing automation systems. This is a long chart that includes details of over 30 companies with multi-channel marketing.

Marketing Automation on a Shoestring Budget
Ways to get the marketing automation ball rolling, with little to no budget.

Let us know if you have any other great article on marketing automation in mind! Feel free to comment below, or tweet us!

If your interested in marketing automation, message us here, and we’ll get right back to you.