June 3, 2015
We have some exciting news that we’ve been keeping up our sleeves. It wasn’t long ago when we announced a new partnership with Act-On marketing automation, in order to support the growing SMB and enterprise accounts that make up our global B2B client base in Israel. Today, we’re thrilled to add to our marketing automation mix by becoming official partners with Silverpop, an IBM company. More →
May 18, 2015
If there’s one thing we’ve learned from #B2BTalks, it’s that digital marketers rely more than ever on online channels to generate leads. There are hundreds of tools and channels out there, and each claim to solve the last of our problems. But what works and what doesn’t? When it comes down to generating leads, where should we spend our valuable time and money trying to reach those who matter? We decided to ask our panelists what has worked best for them. Here’s a quick rundown of some of the winners. The rest are in the video above! More →
May 7, 2015
As the marketing industry continues to transition to digital, marketers must also adjust their lead generation strategies to apply to the digital world. It’s no longer enough just to gear up for your conference season; marketers must be able to reach new leads – and nurture existing leads – at multiple touchpoints and through multiple channels. More →
April 14, 2015
Digital marketers may find it challenging to find the right balance between paid media and content marketing in order to yield the best results for lead generation. At the next #B2BTalks – Sunday, April 26, 6pm – our panelists will offer solutions to this challenge, as well as tips that you can implement in your own digital marketing strategy. More →
April 6, 2015
Spring is in the air and I think it’s safe to say we’re all excited for the change of season. Among other fresh and bright things that come with spring, this month we’re proud to sponsor an exciting contest, hosted by our friends over at emaze. It’s called PITCHUP15 and it’s open right now for your bright ideas and the chance to win $10,000, plus a trip to DEMO!
I had the opportunity to interview Daniel Glickman, CMO of emaze, to learn more about their fast-growing company and how the idea for PITCHUP15 came about. More →
February 17, 2015
In the 1980s and 90s, not long after the advent of fax and email made their way into the business world, everyone asked themselves how they were able to live without these work tools. In 2015, we ask ourselves the same question but in place of email or fax, it’s marketing automation. More →
February 4, 2015
How do you promote your brand and share your company message? Most of the time, we rely on the expected channels of Twitter or the tedious effort of engaging with those top influential people in the industry, hoping that one day they’ll share your latest blog post. What many companies overlook is their most powerful marketing asset, the employees, who are right within arm’s reach. But with everyone’s busy lives, impossible schedules and over-flowing inboxes, how can you expect your employees to take the time to share your company message and become your next “brand ambassador?”
We found one company with an amazing success story behind their recently launched employee advocacy program. Here, we interview Liz Pedro who initiated Mitel’s advocacy program and saw stellar results beginning on day one. More →
January 28, 2015
A few months ago, I stepped into our CEO’s office with an idea that had been floating around in my head for a few days. The premise was simple: What if we could build a simple framework to share all of the knowledge and expertise we’re accumulating as digital marketers? Wouldn’t Pravda Media Group be a better place if everyone could freely and openly share their insights?
January 15, 2015
Last week we braved the inclement weather for our #B2BTalks event held at Mike’s Place in Ramat Hachayal. There, our three panelists – Efrat Fenigson, Senior Director of Marketing Communications at Viaccess-Orca; Guy Hilton, Head of Marketing, Amdocs Portfolio, at Amdocs; and Yifat Mor, Director of Marketing, ClickSoftware – discussed the differences between traditional and digital marketing, the challenges companies face when shifting to digital marketing, as well as the technologies needed for a marketing organization to go digital. More →
June 8, 2015
Let’s Seize the Moment at IBM BusinessConnect
Annette Dvorak customer experience, Digital marketing, IBM, Technology B2B Digital Marketing, Events, Marketing, Technology 0 Comments
“What is the most important thing for a company? Is it the cash flow? Is it the inventory? Nuh-uh. It’s the people. The people.”
Whether or not you take management advice from Michael Scott, Regional Director of Dunder Mifflin from the popular comedy show The Office, he makes a valid point. While we may rely more on our iPads than our paper distributor in order to run our daily business operations, what’s really most important is the people, our customers.
Customers today have high expectations and hold more power than ever before. IBM is plowing forward with various platforms to help marketers meet these demands. In a world with constant connectivity, customers demand almost instant responses and one misstep in their buying experience can leave them running to your competitor, along with hundreds of their Facebook friends and Twitter followers. This is the challenge that IBM’s various marketing platforms face. These include Silverpop and Unica for marketing automation, along with Watson and other Business Intelligence platforms for valuable insights. More →