Dec 1, 2014

Hunt or be Hunted: Content Marketing According to Kevin Spacey

Annette Dvorak B2B Digital Marketing, B2B marketing, Content marketing, Content Marketing Institute, Digital marketing B2B Digital Marketing, Marketing 0 Comment

I’m sure I’m not the only one who was surprised to see Oscar-winning actor Kevin Spacey walk on stage at Content Marketing World 2014 in Cleveland this fall, one of the largest content marketing conferences out there today. Spacey plays the character of Frank Underwood, ruthless politician on “House of Cards” and is famous for his quotes like, “For those of us climbing to the top of the food chain, there is but one rule: Hunt or be hunted.” Is this good advice for a digital marketer? Sometimes it can feel this way. More

Nov 25, 2014

3 Tips to Successfully Run a B2B Branding Process

Orit Coty B2B Digital Marketing, B2B marketing, branding, Marketing B2B Digital Marketing, Inside Pravda Media Group 0 Comment

Think you know your company? Think again.

It’s always interesting when a company asks itself who they are and where are they going. It’s even more interesting when it happens at the company where you actually work. More

Nov 17, 2014

No Company is Safe – Challenges in Scaling Your Marketing Organization

Annette Dvorak #B2Btalks, B2B Digital Marketing, B2B marketing, Budget, Digital marketing, Marketing #B2BTalks, B2B Digital Marketing, Budget, Events 0 Comment

We’re moving on up to the next series of our #B2BTalks video installments. We discussed How to Build Your Sales and Marketing Machine in the last series, and this time we’re talking scalability. Before we dive too deep, we’re going to start with the challenges us B2B marketers face. In today’s video, we’ll hear from 3 expert panelists, ranging from a company made up of a 1-woman show, to a 2-and-a-half person team, to a global organization with an 80-person marketing team. Believe it or not, we all have challenges and no organization is perfect. More

Nov 5, 2014

Quick and Easy Ways B2B Marketing Experts Create Content for Free

Annette Dvorak #B2Btalks, Content marketing, demand generation B2B Digital Marketing, Lead Generation, Marketing 0 Comment

You have an incredible product that blows your competition out of the water and a sales funnel that functions like a well-oiled machine, but if you aren’t getting as many leads from your marketing efforts as you’d like, it’s time to buckle down and focus on creating good content. More

Nov 2, 2014

Growth Hacking in Tel Aviv

Annette Dvorak Digital marketing, Growth hacking B2B Digital Marketing, Events, Lead Generation 0 Comment

This Sunday morning after a second cup of coffee, we joined about 150 digital marketers and entrepreneurs at Israel’s Growth Hacking Conference, featuring the growth hacking expert and Co-founder of Kissmetrics, Neil Patel. The room was filled with people with all kinds of business ideas, from online dating resources and project management platforms to customer loyalty app development. But each of us in the room had one thing in common. We need new, effective and low cost ideas for driving traffic to our websites and increasing the number of leads we see each month.

Here are just some of the key takeaways from Neil’s presentation that we want to share:

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Oct 20, 2014

What About Content? How to Fuel Your Sales and Marketing Machine

Annette Dvorak #B2Btalks, B2B Digital Marketing, content, Content marketing, demand generation, Digital marketing, Sales and Marketing Machine B2B Digital Marketing, Lead Generation 0 Comment

We’ve reached the end of our video series for #B2BTalks 2 – How to Build a Sales and Marketing Machine. But don’t worry – there’s more to come with our next series, How to Scale Your Marketing Operation, coming soon. More

Oct 14, 2014

Does Salesforce Screw Up Your Funnel?

Kfir Pravda B2B Digital Marketing, B2B marketing, CRM, funnel, lead generation, sales, salesforce B2B Digital Marketing, Lead Generation 0 Comment

Salesforce has become the de facto standard in cloud-based CRM today. With over a million clients worldwide, it’s the safe bet for every CIO/CMO when choosing their next CRM. A CRM platform is critical in tracking and analyzing customer lifecycles. Without it, a company cannot analyze and improve the ways it recruits and retains customers.

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Oct 8, 2014

Technology and Tools to Build Your Sales and Marketing Machine

Annette Dvorak #B2Btalks, B2B Digital Marketing, demand generation, marketing automation, Sales and Marketing Machine, Technology B2B Digital Marketing, Marketing Automation, Technology 0 Comment

We’re back this week with the third video installment of #B2BTalks 2 – How to Build a Sales and Marketing Machine. This time we’re focusing on the backend- all the technology that’s used behind the scenes to build and operate your machine. Our days have come to revolve around the latest technology tools, and we know it’s easy to drown in the dozens, if not hundreds, of products that are available today. More

Oct 7, 2014

No Visitor Left Behind

Annette Dvorak brightinfo, lead generation, marketing automation B2B Digital Marketing, Business, Lead Generation, Marketing, Marketing Automation, Technology 0 Comment

We all love traffic. No, not the bumper-to-bumper kind that we spend quality time with each morning. But the kind we find online that comes in increasing numbers after you write that clever blog post and share it across your social channels, or the kind that arrives at your carefully-built landing page after you begin an email campaign.

What happens next? We watch the traffic go and can only hope that one day it will return.

According to Marketo, 98% of your website traffic is anonymous, meaning that you don’t have any information about them and therefore no way to connect. You’ve done the work of getting people to your website and now it’s time to make it worth something. More

Sep 30, 2014

Building the Sales and Marketing Machine – Everything is Measurable

Farrah Fidler #B2Btalks, B2B Digital Marketing, B2B marketing, demand generation, Digital marketing, Marketing, sales, Sales and Marketing Machine B2B Digital Marketing, Events, Marketing 0 Comment

Experiment, incentivize, measure ‒ that’s the message that emerged from the second video of the #B2BTalks series. On December 8, 2013, Kfir Pravda, CEO, Pravda Media Group sat with Saar Bitner, former VP Marketing, SiSense; Udi Ledergor, former VP Marketing, Panaya; and Dori Harpaz, Marketing Manager, Incapsula, to tackle the challenge of building a sales and marketing machine. More