Apr 14, 2015
Digital marketers may find it challenging to find the right balance between paid media and content marketing in order to yield the best results for lead generation. At the next #B2BTalks – Sunday, April 26, 6pm – our panelists will offer solutions to this challenge, as well as tips that you can implement in your own digital marketing strategy. More
Apr 6, 2015
Spring is in the air and I think it’s safe to say we’re all excited for the change of season. Among other fresh and bright things that come with spring, this month we’re proud to sponsor an exciting contest, hosted by our friends over at emaze. It’s called PITCHUP15 and it’s open right now for your bright ideas and the chance to win $10,000, plus a trip to DEMO!
I had the opportunity to interview Daniel Glickman, CMO of emaze, to learn more about their fast-growing company and how the idea for PITCHUP15 came about. More
Feb 17, 2015
In the 1980s and 90s, not long after the advent of fax and email made their way into the business world, everyone asked themselves how they were able to live without these work tools. In 2015, we ask ourselves the same question but in place of email or fax, it’s marketing automation. More
Feb 4, 2015
How do you promote your brand and share your company message? Most of the time, we rely on the expected channels of Twitter or the tedious effort of engaging with those top influential people in the industry, hoping that one day they’ll share your latest blog post. What many companies overlook is their most powerful marketing asset, the employees, who are right within arm’s reach. But with everyone’s busy lives, impossible schedules and over-flowing inboxes, how can you expect your employees to take the time to share your company message and become your next “brand ambassador?”
We found one company with an amazing success story behind their recently launched employee advocacy program. Here, we interview Liz Pedro who initiated Mitel’s advocacy program and saw stellar results beginning on day one. More
Jan 28, 2015
A few months ago, I stepped into our CEO’s office with an idea that had been floating around in my head for a few days. The premise was simple: What if we could build a simple framework to share all of the knowledge and expertise we’re accumulating as digital marketers? Wouldn’t Pravda Media Group be a better place if everyone could freely and openly share their insights?
Jan 15, 2015
Last week we braved the inclement weather for our #B2BTalks event held at Mike’s Place in Ramat Hachayal. There, our three panelists – Efrat Fenigson, Senior Director of Marketing Communications at Viaccess-Orca; Guy Hilton, Head of Marketing, Amdocs Portfolio, at Amdocs; and Yifat Mor, Director of Marketing, ClickSoftware – discussed the differences between traditional and digital marketing, the challenges companies face when shifting to digital marketing, as well as the technologies needed for a marketing organization to go digital. More
Dec 23, 2014
The way buyers interact with companies has changed, and marketing organizations are faced with the challenge of adapting in order to better communicate with them. No longer can marketing efforts be solely based on campaigns; rather, organizations must constantly engage with customers, interacting with them at multiple touchpoints.
Dec 23, 2014
If you’re like me, it feels like just yesterday I was relaxing on the beach sometime in mid-June. Then I blinked, woke up one morning, scrolled through pictures of Christmas trees on my Instagram, and someone asked me what my New Year’s resolution is. New Years already? Maybe you’re also wondering, what the hell happened to 2014? Well, I’m here to help you out. While I can’t help you with remembering what you did last summer, when it comes to B2B marketing, I’ve got you covered. Here I’ve gathered 5 of my favorite content pieces from our blog this past year.
Dec 21, 2014
A new year is upon us, and we at Pravda Media Group are thinking about how we can improve professionally and personally in the new year. More
Dec 16, 2014
Following the Behavioral Analytics Meetup, Daphna Gal, Marketing Manager, CoolaData, shares her insights to how marketing efforts can be informed by behavioral analytics. Read her guest blog post below.
Online marketing efforts for eCommerce businesses are often dominated with the need to acquire new customers. While acquisition is an important goal in selling online, it is unfortunately also expensive. It’s true that shoppers can easily pass from one website to the next, but over the past few years a highly loyal segment of online shoppers has emerged, and tools such as internet bookmarks have led to usage patterns that are almost addictive. Therefore, marketing to first-time buyers should not come at the expense of returning purchasing users, a highly effective segment. More
