Following the Behavioral Analytics Meetup, Daphna Gal, Marketing Manager, CoolaData, shares her insights to how marketing efforts can be informed by behavioral analytics. Read her guest blog post below.

Online marketing efforts for eCommerce businesses are often dominated with the need to acquire new customers. While acquisition is an important goal in selling online, it is unfortunately also expensive. It’s true that shoppers can easily pass from one website to the next, but over the past few years a highly loyal segment of online shoppers has emerged, and tools such as internet bookmarks have led to usage patterns that are almost addictive. Therefore, marketing to first-time buyers should not come at the expense of returning purchasing users, a highly effective segment. More