Corporate gifting has become an integral strategy for enhancing stakeholder relationships, promoting brand visibility, and increasing engagement and conversion. Our recent two-part
Data Skepticism: How to Spot Flaws in Data-Driven Claims
March 6, 2024
In an uncertain world, people would cling to anything presented as a graph. There’s a lot of research about buyer behavior, winning
The ABX Challenge: Driving Change, not Buying Tech
February 19, 2024
In the world of B2B marketing and sales, Account-Based Experience (ABX) is not just a buzzword. It's a transformative strategy that changes
Overcoming Innovation Challenges in Enterprise: Introducing PMG’s Revenue Flow
February 8, 2024
Innovation is a crucial aspect of any business, but when it comes to enterprise organizations, driving innovation can be even more challenging.
Introducing RevenueFlow: Overcoming the Challenges of Scaling Your Go-to-Market
February 6, 2024
Working with over 100 companies, we often see common challenges they face when trying to scale their go-to-market efforts, either by increasing
Reducing Deal Slippage: Strategies That Work
January 23, 2024
For any salesperson, the worst thing that can happen is a potential deal slipping away at the last minute. Deal slippage is
Leveraging New G2 Integrations for Revenue Growth
April 4, 2024
Kfir Pravda
As you know, intent isn't worth a lot unless it is put in the hands of those who need it; in the hands of sales, marketing, revops and customer success teams. This is why an investment in the activation of intent is key to generating ROI from these (expensive) technologies. Turning Intent into Action G2 recently released two powerful integrations that