B2B

How To Find Conferences That Won’t Waste your Time and Money

How To Find Conferences That Won’t Waste your Time and Money
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Does a high-priced conference ticket promise higher quality of content and better value for money and time? As a busy professional, which events should I spend my time and money on?

Many of my colleagues are facing this question, either as freelancers or in a corporate capacity.

Over the years I have been a conference participant, speaker, organizer, and sponsor both in Israel and worldwide. The Israeli market is a tough one since Israelis are not easily persuaded to pay for knowledge – evident from their unwillingness to pay for research, consultation services, etc. But conferences can be valuable. More

Is Awareness Still Relevant for B2B Marketers?

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The situation for marketers has changed. No longer can we rely on having a booth at events to make a splash and have a presence in order to bring in new customers. Today, we must bring marketing qualified leads to sales. If today marketers are seen as an extension of sales, then is awareness still relevant for B2B marketers? More

Content Israel 2016 Recap

Content Israel 2016 Recap
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This year, four members of our PMG staff attended Content Israel 2016 in Yaffo. The list of speakers included CEOs, CMOs, Tech Bloggers, and Marketing and Content experts from all types of organizations. We learned a lot from hearing the insights of so many industry leaders, from future trends, unique ways to use data analytics, and ways to connect with your audience. After the event, each of us wrote a brief summary on something we found particularly interesting in the conference. Check out some great tips and insights: More

How to Win the B2B Market in 2016

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B2B Marketing Summit

17.6 touch points are required on average to close a B2B deal today.

According to BrightFunnel, a company that analyzes funnel performance of enterprise companies such as Cloudera, this number grows every year, as well as the time required to close a deal, and the time it takes a lead to become relevant to sales. This is the reality that we are all facing, and it seems that things are going to get worse. With 76% of B2B marketers planning to create more content in 2016, we will see more leads coming into our pipeline in earlier stages, increasing the need for smart nurturing and insights into the buyer journey. More

#B2BTalks April 26 – When Paid Media Meets Content Marketing

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#B2BTalks 7

Digital marketers may find it challenging to find the right balance between paid media and content marketing in order to yield the best results for lead generation. At the next #B2BTalks Sunday, April 26, 6pm – our panelists will offer solutions to this challenge, as well as tips that you can implement in your own digital marketing strategy. More

All Enroll! How We Created The PMG University

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PMG University

A few months ago, I stepped into our CEO’s office with an idea that had been floating around in my head for a few days. The premise was simple: What if we could build a simple framework to share all of the knowledge and expertise we’re accumulating as digital marketers? Wouldn’t Pravda Media Group be a better place if everyone could freely and openly share their insights?

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5 Pitfalls to Avoid When Choosing Between Marketo, Pardot, Act-On, and any other Marketing Automation Platform

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The need for Marketing Automation is booming, with old and new vendors pushing their offering aggressively. After almost two years of helping companies evaluate these solutions, we identified the main challenges some of these companies face when comparing the different solutions in the market. Here are the main ones: More

Webinar on Scaling B2B Marketing Operations: Check!

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We resolved to start sharing more insight and B2B marketing know-how with our audience, and accepted an opportunity to take part in a joint webinar with Oktopost. On Tuesday, January 21st, our CEO, Kfir Pravda, will host that very webinar, entitled “How to Scale B2B Marketing Operations.”

Kfir is going to share a lot of tricks of the trade. The discussion will be about scaling marketing operations. Strategies to be discussed in-depth include social media, operations, integrations, and marketing automation.

Click here to sign up for the webinar, and learn how to scale your B2B marketing activities effectively.

Also – join us for a special #B2Btalks Breakfast Workshop on January 21st, which will focus on use cases for marketing automation. Click here to register. We also invite you to download the latest in-depth B2B marketing paper by Kfir, titled “8 Simple Use Cases for Marketing Automation”. It offers a great deal of valuable insight for B2B marketers struggling to figure out how marketing automation can fit into their processes.

#B2Btalks – Marketing Cloud-based Products

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#b2btalks cloud

B2B Cloud companies based in Israel face a set of challenges as they market their products and services to global audiences and customers, from cultural differences to working with local marketing teams.

Join us Sunday, October 27 at 6pm and meet B2B marketers who will discuss the Challenges, Tools, and Tips to succeed in marketing cloud-based products to global audiences. There will be a Q&A following the panel – we encourage an open discussion so get your questions ready! Refreshments will be served. For those who can’t make it, we will provide a link to join us via Google Hangout. You can also follow the conversation at #B2Btalks. More

Social CRM: The Missing Link Between Awareness and Leads

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For years, the main purpose of social media campaigns was to create awareness. Companies would run campaigns on Facebook or Twitter, engage with their audience and then measure the campaign’s effect in key performance indicators (KPIs). KPIs include the amount of conversations about the brand, the increase in content distribution due to the campaign, and the rise in the level of engagement with the company or brand. While in many B2C settings these goals are important, B2B companies have been looking for ways to make a more direct impact on their revenues.

The Missing Link

One of the biggest challenges in using social media for B2B marketing was connecting awareness campaigns to specific potential buyers. Let’s take a Twitter campaign, for example. A company would send out information about its product. Twitter users would favorite it or retweet it to their followers, thus affecting the amount of engagement with the company. But what if a user is a potential buyer seeking possible solutions for a problem? More