Recent posts
Simplifying Enterprise Sales: Beyond Product Excellence
There's a saying that 80% of the job is showing up. In Enterprise sales, it's definitely the case. And by showing up, I mean properly managing the saRead more...
Leveraging New G2 Integrations for Revenue Growth
As you know, intent isn't worth a lot unless it is put in the hands of those who need it; in the hands of sales, marketing, revops and customer succeRead more...
Unwrapping Success: The Impact of Gifting in Business
Corporate gifting has become an integral strategy for enhancing stakeholder relationships, promoting brand visibility, and increasing engagement and Read more...
Data Skepticism: How to Spot Flaws in Data-Driven Claims
In an uncertain world, people would cling to anything presented as a graph. There’s a lot of research about buyer behavior, winning sales motionRead more...
The ABX Challenge: Driving Change, not Buying Tech
In the world of B2B marketing and sales, Account-Based Experience (ABX) is not just a buzzword. It's a transformative strategy that changes how compaRead more...
Subscribe
Subscribe to our Blog:
B2B Content Marketing Dirty Little Secrets
March 19, 2013
Kfir Pravda
According to Content Marketing Institute's latest report, B2B marketers' biggest challenge is producing enough content to feed their online channels. As an agency managing content marketing initiatives for our clients, we learned that content quantity is key for driving traffic, but the secret sauce lies elsewhere. (more…)