A few months ago, I stepped into our CEO’s office with an idea that had been floating around in my head for
Tag: B2B
5 Pitfalls to Avoid When Choosing Between Marketo, Pardot,
February 18, 2014
The need for Marketing Automation is booming, with old and new vendors pushing their offering aggressively. After almost two years of helping
Webinar on Scaling B2B Marketing Operations: Check!
January 9, 2014
We resolved to start sharing more insight and B2B marketing know-how with our audience, and accepted an opportunity to take part in
#B2Btalks – Marketing Cloud-based Products
October 9, 2013
B2B Cloud companies based in Israel face a set of challenges as they market their products and services to global audiences and
Social CRM: The Missing Link Between Awareness and Leads
May 1, 2013
For years, the main purpose of social media campaigns was to create awareness. Companies would run campaigns on Facebook or Twitter, engage
B2B Content Marketing Dirty Little Secrets
March 19, 2013
According to Content Marketing Institute's latest report, B2B marketers' biggest challenge is producing enough content to feed their online channels. As an
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#B2BTalks April 26 – When Paid Media Meets Content
April 14, 2015
Farrah Fidler
Digital marketers may find it challenging to find the right balance between paid media and content marketing in order to yield the best results for lead generation. At the next #B2BTalks – Sunday, April 26, 6pm – our panelists will offer solutions to this challenge, as well as tips that you can implement in your own digital marketing strategy. (more…)