Digital marketers may find it challenging to find the right balance between paid media and content marketing in order to yield the
Tag: B2B
All Enroll! How We Created The PMG University
January 28, 2015
A few months ago, I stepped into our CEO’s office with an idea that had been floating around in my head for
5 Pitfalls to Avoid When Choosing Between Marketo, Pardot,
February 18, 2014
The need for Marketing Automation is booming, with old and new vendors pushing their offering aggressively. After almost two years of helping
Webinar on Scaling B2B Marketing Operations: Check!
January 9, 2014
We resolved to start sharing more insight and B2B marketing know-how with our audience, and accepted an opportunity to take part in
#B2Btalks – Marketing Cloud-based Products
October 9, 2013
B2B Cloud companies based in Israel face a set of challenges as they market their products and services to global audiences and
Social CRM: The Missing Link Between Awareness and Leads
May 1, 2013
For years, the main purpose of social media campaigns was to create awareness. Companies would run campaigns on Facebook or Twitter, engage
How to Win the B2B Market in 2016
December 8, 2015
Kfir Pravda
17.6 touch points are required on average to close a B2B deal today. According to BrightFunnel, a company that analyzes funnel performance of enterprise companies such as Cloudera, this number grows every year, as well as the time required to close a deal, and the time it takes a lead to become relevant to sales. This is the reality that we