By nature, the sales profession is better suited to remote work than other jobs like marketing and IT. In fact a recent
Tag: B2B
Conversational Marketing for B2B Buyers
September 8, 2019
Let’s face it - our job is becoming increasingly challenging. Demand generation it is. It has become harder to engage prospects in
How To Find Conferences That Won’t Waste your Time
February 16, 2017
Does a high-priced conference ticket promise higher quality of content and better value for money and time? As a busy professional,
Is Awareness Still Relevant for B2B Marketers?
December 27, 2016
The situation for marketers has changed. No longer can we rely on having a booth at events to make a splash and
Content Israel 2016 Recap
December 15, 2016
This year, four members of our PMG staff attended Content Israel 2016 in Yaffo. The list of speakers included CEOs, CMOs,
How to Win the B2B Market in 2016
December 8, 2015
17.6 touch points are required on average to close a B2B deal today. According to BrightFunnel, a company that analyzes funnel performance
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SalesLoft 101: An Introduction to Sales Engagement
May 14, 2020
Kfir Pravda
The average sales rep spends only one-third of their day directly engaging with prospects, with the rest spent on research, meetings and admin tasks. Lost sales productivity costs businesses more than $1 trillion each year. A sales engagement platform helps your team plan, execute, track, measure, and optimize interactions with buyers and customers. It assists your team through every stage of