The average sales rep spends only one-third of their day directly engaging with prospects, with the rest spent on research, meetings and
Tag: B2B
How to Manage a Sales Team Remotely
March 26, 2020
By nature, the sales profession is better suited to remote work than other jobs like marketing and IT. In fact a recent
Conversational Marketing for B2B Buyers
September 8, 2019
Let’s face it - our job is becoming increasingly challenging. Demand generation it is. It has become harder to engage prospects in
How To Find Conferences That Won’t Waste your Time
February 16, 2017
Does a high-priced conference ticket promise higher quality of content and better value for money and time? As a busy professional,
Is Awareness Still Relevant for B2B Marketers?
December 27, 2016
The situation for marketers has changed. No longer can we rely on having a booth at events to make a splash and
Content Israel 2016 Recap
December 15, 2016
This year, four members of our PMG staff attended Content Israel 2016 in Yaffo. The list of speakers included CEOs, CMOs,
Scaling Revenue Growth with Intent
May 21, 2023
Kylie Cohen
Revenue efficiency challenges present themselves during this economic downturn, and intent is key to solving them. While intent data and Account-Based Experience (ABX) platforms are typically owned by marketing departments, the impact of intent signals extends far beyond marketing initiatives. Sales and Marketing teams can greatly benefit from leveraging intent when tackling revenue efficiency. However, achieving success in this area requires