The new year is a time for reflection and looking towards the future. We hope the past year brought you growth personally
Author: Kfir Pravda
About Kfir Pravda
Posts by Kfir Pravda:
From Cool Vendor to Magic Quadrant – Best Practice
September 21, 2016
World leading technology research and advisory firm Gartner influences the decision-making processes of IT and vendor companies globally. We recently interviewed Gartner
Demand Generation, LinkedIn and Content Marketing Best Practices by
June 15, 2016
We love LinkedIn. It's a key platform in every demand generation program that we run – for ourselves and our clients. We
Get the Budget You Need
May 5, 2016
“My CEO sees the marketing department as a presentation factory.” “Management doesn't approve additional budget for anything besides events.” “Our job is
How to Win the B2B Market in 2016
December 8, 2015
17.6 touch points are required on average to close a B2B deal today. According to BrightFunnel, a company that analyzes funnel performance
Building a Data Driven B2B Marketing Organization
November 25, 2015
Digital marketing is tough. Buyers’ behavior is in constant transition, and in addition to this, LinkedIn, Google and other platforms are
Tips from eBay, Alooma and Pravda Media Group: How
October 10, 2016
Kfir Pravda
Creating data driven organizations is tough. It is not only about technology, dashboards and budgets. It's about changing the way people work and make decisions, and convincing management to invest in it. At this year's Data Natives conference in Tel Aviv, I shared the stage with Omer Kehat, who is leading the Structured Data Analytics Group in eBay, and Dan-ya Shwartz,