When used effectively, there is no doubt that marketing technologies help companies to excel in their overall business. This is true for
Author: Kfir Pravda
About Kfir Pravda
Posts by Kfir Pravda:
Is Account Based Marketing the Answer to Healthcare IT
September 7, 2017
Selling IT products to healthcare systems is not an easy task. The infamous 12-24 months sales cycle is in full swing
Almost Everything You Need to Know About Account Based
April 24, 2017
[caption id="attachment_4318" align="aligncenter" width="1024"] Photo credit Johnny Silvercloud CC 2.0[/caption] Account based marketing (ABM) has been a hot topic in B2B
Marketing Without a Budget
March 6, 2017
Let's talk for a second about "marketing without a budget." There are two types of people who usually promote this concept: Growth
How To Find Conferences That Won’t Waste your Time
February 16, 2017
Does a high-priced conference ticket promise higher quality of content and better value for money and time? As a busy professional,
Partnering with Marketo: Supporting Complex Sales
January 5, 2017
I'm happy to announce that we've teamed up with Marketo as our marketing automation solution for companies selling to Enterprise buyers.
How to Choose a Marketing Automation Platform
April 10, 2018
Kfir Pravda
The marketing automation market is booming. According to G2Crowd, there are more than 200 marketing automation vendors, and when comparing feature lists, they all look the same. We’ve faced this challenge when helping clients choose the right marketing automation tool for them. Having used marketing automation platforms since 2011 for our own marketing programs, we’ve also faced this challenge ourselves. (more…)