More often than not, ABM is perceived as an outbound operation in nature. We target a list of accounts that meet our
Author: Kfir Pravda
About Kfir Pravda
Posts by Kfir Pravda:
Should Salesloft Acquire Chili Piper?
October 21, 2021
Or in other words, can we continue with sales stack fragmentation? Let’s think about it for a second. Chili Piper offers a
Buyer Engagement – Answering Buyers’ Pain and Sellers’ Failures
September 6, 2020
What is Buyer Engagement? Buyer Engagement is all the touchpoints between a seller and buyer during their B2B engagement. A Buyer Engagement
SalesLoft 101: An Introduction to Sales Engagement
May 14, 2020
The average sales rep spends only one-third of their day directly engaging with prospects, with the rest spent on research, meetings and
Spearfishing in the Digital Pond
December 12, 2019
Marketing has come a long way. Marketers have gained more responsibility in generating revenue, showing an impact on revenue and meeting KPI’s.
The B2B Buyer Experience is Broken
September 18, 2019
Let’s face it - the B2B buyer experience is broken. We all feel it, we all know it, we all suffer from
Intent Data for Account-Based Marketing and B2B Selling
March 16, 2022
Kfir Pravda
Intent data provides marketers and sales leaders insight into potential customers’ interests and purchase stage. By gathering and analyzing intent signals, marketers and enterprise AEs can target specific accounts with relevant messaging, promotions and outbound programs to help move the customer through the sales funnel faster and with better results. They could also identify new accounts that are in the market