In recent months, a LinkedIn feud between Adam Robinson and 6sense caught the industry's attention, with Adam doing most of the bashing.
Author: Kfir Pravda
About Kfir Pravda
Posts by Kfir Pravda:
Simplifying Enterprise Sales: Beyond Product Excellence
April 22, 2024
There's a saying that 80% of the job is showing up. In Enterprise sales, it's definitely the case. And by showing up,
Leveraging New G2 Integrations for Revenue Growth
April 4, 2024
As you know, intent isn't worth a lot unless it is put in the hands of those who need it; in the
Data Skepticism: How to Spot Flaws in Data-Driven Claims
March 6, 2024
In an uncertain world, people would cling to anything presented as a graph. There’s a lot of research about buyer behavior, winning
The ABX Challenge: Driving Change, not Buying Tech
February 19, 2024
In the world of B2B marketing and sales, Account-Based Experience (ABX) is not just a buzzword. It's a transformative strategy that changes
Overcoming Innovation Challenges in Enterprise: Introducing PMG’s Revenue Flow
February 8, 2024
Innovation is a crucial aspect of any business, but when it comes to enterprise organizations, driving innovation can be even more challenging.
Why Intent Data Doesn’t Work
July 29, 2024
Kfir Pravda
As a partner of leading intent data providers like 6sense and G2, I've had the privilege of working on over 40 projects leveraging 3rd, 2nd, and 1st party intent technologies. However, there's a crucial insight I've gained that often goes unmentioned: Intent data, while incredibly powerful, is not a magic bullet for business growth. It's a tool that requires strategic activation