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Twitter's First Self-Promotional Video: Failure in less than 140

September 19, 2011

Natasha Szczerb

While Twitter has proven itself quite successful in the areas of content sharing and advertising, the company up until now has apparently dropped the ball when it comes to self-promotion. Specifically, their first promotional video is so blasé, so utterly flat, that it accomplishes nearly the opposite of its intent, serving more to drive people away from Twitter rather than towards

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Very good listeners

September 14, 2011

Natasha Szczerb

Everybody loves Google. True. We love G-mail, Google Maps, Google Street View and so on. But what if now Google used all

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Viral Video Factory: The formula to success!

September 8, 2011

Natasha Szczerb

Ever take a moment to wonder about all of the cat videos available on the Internet these days? Meet the Kittywood Studios,

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Letting Your Eyes Do the Listening

September 5, 2011

Natasha Szczerb

Courtesy of Sony UK, cinema goers with hearing disabilities will soon be in for a pleasant surprise in the form of…subtitle glasses!

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End of an Era

August 25, 2011

Kfir Pravda

Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see

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Mirror mirror on the wall

August 24, 2011

Natasha Szczerb

Who is the healthiest of them all? What if, instead of just looking at a mirror to check how we look, we

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A Study: Nike and Digital Marketing – Part 5

August 19, 2011

Natasha Szczerb

With this fifth and final post of our “Sports Special”, we complete our exploration of 5 remarkable Nike campaigns worth knowing. Missed

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