This is the second part of our “Sports Special”, in which we highlight 5 remarkable Nike campaigns worth knowing. Missed the first part? Click here.

The whole “Special” is part of a complete report created by Pravda Media Group. Click here to get the full report. It’s FREE!

Popular Republic of Corinthians

In 2010 the Brazilian soccer team Corinthians marked the 100 Year anniversary of their establishment. To celebrate, Nike — the team sponsor — founded a new nation: “The Popular Republic of Corinthians”. This new nation started life with 30 million-plus citizens — every passionate Corinthians fan — and quickly had everything any self-respecting nation needs: documents, legislation, currency, a flag, and even a president (Lula, the President of Brazil at the time of the campaign)!

Check out the video-case of the campaign:

Created by F/Nazca Saatchi & Saatchi from Sao Paulo, Brazil.

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