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What Could Marketers Learn from Little Red Riding Hood

December 3, 2010

Kfir Pravda

As a digital agency (with at least one frustrated film maker on the team) we are big believers in stories. Often we are asked by our customers why should they actually tell stories. If they have good product and strong brand who cares abut the rest. Well, I wish things were so simple. With Facebook, twitter, and consumers' complete control on

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Email Marketing + Social Web = Bliss

November 15, 2010

Kfir Pravda

Take a look at this diagram: North American marketers see major improvements when integrating email marketing and social media efforts. This is

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Exploring the Future of Video Communication

October 27, 2010

Kfir Pravda

Next week, as part of IMTC's Annual Meeting,  I am moderating a panel with the leaders of Telepresence and video communication market

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World wonders at Cisco Borderless Challenge

October 4, 2010

Kfir Pravda

Here at Pravda Media we love online or "Virtual" events, we produced two of those with the Israeli iPhone launch and the

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In a search for the NEW big idea

August 9, 2010

Kfir Pravda

Image by John Kannenberg via Flickr In a time and age where I can chose whether to listen to a brand or

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Does Like Make Us Stupid?

July 26, 2010

Kfir Pravda

Image by debaird™ via Flickr In a world of likes, what is the value of engagement? Facebook made "like" easy. Just a

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Humus Manifesto and Shakshuka Reality

July 18, 2010

Kfir Pravda

Image by STML via Flickr Michael Eisenberg, an Israeli VC, wrote two thought provoking posts about the way the government  invest properly

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