As you know, intent isn't worth a lot unless it is put in the hands of those who need it; in the
Unwrapping Success: The Impact of Gifting in Business
March 18, 2024
Corporate gifting has become an integral strategy for enhancing stakeholder relationships, promoting brand visibility, and increasing engagement and conversion. Our recent two-part
Data Skepticism: How to Spot Flaws in Data-Driven Claims
March 6, 2024
In an uncertain world, people would cling to anything presented as a graph. There’s a lot of research about buyer behavior, winning
The ABX Challenge: Driving Change, not Buying Tech
February 19, 2024
In the world of B2B marketing and sales, Account-Based Experience (ABX) is not just a buzzword. It's a transformative strategy that changes
Overcoming Innovation Challenges in Enterprise: Introducing PMG’s Revenue Flow
February 8, 2024
Innovation is a crucial aspect of any business, but when it comes to enterprise organizations, driving innovation can be even more challenging.
Introducing RevenueFlow: Overcoming the Challenges of Scaling Your Go-to-Market
February 6, 2024
Working with over 100 companies, we often see common challenges they face when trying to scale their go-to-market efforts, either by increasing
Simplifying Enterprise Sales: Beyond Product Excellence
April 22, 2024
Kfir Pravda
There's a saying that 80% of the job is showing up. In Enterprise sales, it's definitely the case. And by showing up, I mean properly managing the sales process. See, selling to enterprise customers requires project management skills as much as sales proficiency. Your product could be awesome, but if you don't manage the sales process properly, you'll lose deals, as