We’re back this week with the third video installment of #B2BTalks 2 - How to Build a Sales and Marketing Machine. This
No Visitor Left Behind
October 7, 2014
We all love traffic. No, not the bumper-to-bumper kind that we spend quality time with each morning. But the kind we find
Building the Sales and Marketing Machine – Everything is
September 30, 2014
Experiment, incentivize, measure ‒ that’s the message that emerged from the second video of the #B2BTalks series. On December 8, 2013, Kfir
By Popular Demand, #B2BTalks Video Series Now Available Online
September 22, 2014
Even digital marketers need to meet face-to-face sometimes. That was the premise when we created #B2BTalks last year – a place where
The Secret to Going Viral: Why BuzzFeed Has 8x
September 18, 2014
It's happened to you before. You post a status to Facebook and, unexpectedly, it takes off. Instead of the usual 5
Truth Hurts – You Can’t Generate Demand
August 27, 2014
Sadly, when it comes to B2B marketing, the whole notion of “demand generation” doesn’t work anymore. Even with the perfect marketing
Does Salesforce Screw Up Your Funnel?
October 14, 2014
Kfir Pravda
Salesforce has become the de facto standard in cloud-based CRM today. With over a million clients worldwide, it’s the safe bet for every CIO/CMO when choosing their next CRM. A CRM platform is critical in tracking and analyzing customer lifecycles. Without it, a company cannot analyze and improve the ways it recruits and retains customers. (more…)