Even digital marketers need to meet face-to-face sometimes. That was the premise when we created #B2BTalks last year – a place where
The Secret to Going Viral: Why BuzzFeed Has 8x
September 18, 2014
It's happened to you before. You post a status to Facebook and, unexpectedly, it takes off. Instead of the usual 5
Truth Hurts – You Can’t Generate Demand
August 27, 2014
Sadly, when it comes to B2B marketing, the whole notion of “demand generation” doesn’t work anymore. Even with the perfect marketing
Twitter Analytics vs TweetReach
July 16, 2014
Yarin Hochman is Pravda Media Group’s analyst. His primary job is to gather, assess, and crunch data and somehow make sense of
Content + Paid Media = No Glass Ceiling
July 14, 2014
One of the biggest challenges of content distribution is that when using only organic channels (SEO, social) there is a limit to
Cheers to another great #B2BTalks!
July 2, 2014
Thank you to everyone who came out and made the last #B2BTalks a success! It was exciting to see new faces and catch
Building the Sales and Marketing Machine – Everything is
September 30, 2014
Farrah Fidler
Experiment, incentivize, measure ‒ that’s the message that emerged from the second video of the #B2BTalks series. On December 8, 2013, Kfir Pravda, CEO, Pravda Media Group sat with Saar Bitner, former VP Marketing, SiSense; Udi Ledergor, former VP Marketing, Panaya; and Dori Harpaz, Marketing Manager, Incapsula, to tackle the challenge of building a sales and marketing machine. (more…)