We’re back this week with the third video installment of #B2BTalks 2 – How to Build a Sales and Marketing Machine. This time we’re focusing on the backend- all the technology that’s used behind the scenes to build and operate your machine. Our days have come to revolve around the latest technology tools, and we know it’s easy to drown in the dozens, if not hundreds, of products that are available today.

That’s where we come in. In today’s clip, our experts discuss their favorite technology tools that they’re using to build and operate their sales and marketing machines. We’ll cover everything from heavy-duty marketing automation platforms to social media intelligence tools.

Make sure to watch the video clip to learn about our favorite products. Is there one we left out? Tweet at us at @PravdaMG or comment below.

Click here to download our Marketing Automation white paper.