The situation for marketers has changed. No longer can we rely on having a booth at events to make a splash and
Content Israel 2016 Recap
December 15, 2016
This year, four members of our PMG staff attended Content Israel 2016 in Yaffo. The list of speakers included CEOs, CMOs,
From Boring to Brilliant – Innovation in B2B Marketing
November 2, 2016
Over the past few years, marketing technology has been dominating the conversation – from big data to marketing automation. And while marketing
#B2BTalks – Call for Speakers
October 25, 2016
B2B doesn’t have to mean boring-to-boring We are gearing up for our next #B2BTalks event on November 8, and we want to
The State of Marketers
October 18, 2016
In part 1 of #B2BTalks 8, Planning your Annual Marketing Strategy, Nancy Shapira, Business Development Manager for Gartner Israel, discussed some of
Which Channels Will You Invest In?
January 1, 2017
Jen Glazer
Planning your company's marketing strategy for the upcoming year can be challenging, to say the least. There are so many factors to consider; among them is the question of how much to invest in digital efforts versus physical events. Luckily we have a panel of marketeers ready to share their opinions on the topic. (more…)