Over the past few years, marketing technology has been dominating the conversation – from big data to marketing automation. And while marketing
#B2BTalks – Call for Speakers
October 25, 2016
B2B doesn’t have to mean boring-to-boring We are gearing up for our next #B2BTalks event on November 8, and we want to
The State of Marketers
October 18, 2016
In part 1 of #B2BTalks 8, Planning your Annual Marketing Strategy, Nancy Shapira, Business Development Manager for Gartner Israel, discussed some of
Tips from eBay, Alooma and Pravda Media Group: How
October 10, 2016
Creating data driven organizations is tough. It is not only about technology, dashboards and budgets. It's about changing the way people work
Shana Tova!
September 28, 2016
The new year is a time for reflection and looking towards the future. We hope the past year brought you growth personally
From Cool Vendor to Magic Quadrant – Best Practice
September 21, 2016
World leading technology research and advisory firm Gartner influences the decision-making processes of IT and vendor companies globally. We recently interviewed Gartner
3 Demand Generation Ingredients Your Company Can’t Afford to
December 11, 2016
Si Yahav
Everyone is talking about demand generation. Every CEO wants his or her marketing managers to be experts in it. Well, the way we see it, demand generation is not just a skill, it’s an approach. It is understanding that today, on average in a B2B complex sales process, 17.6 touch points are required to close a deal. It is understanding