Everyone is talking about demand generation. Every CEO wants his or her marketing managers to be experts in it. Well, the way we see it, demand generation is not just a skill, it’s an approach. It is understanding that today, on average in a B2B complex sales process, 17.6 touch points are required to close a deal. It is understanding
The secret to understanding your clients is through content marketing. It helps build client trust, generate leads and brand loyalty. When we build aRead more...
Marketing has come a long way. Marketers have gained more responsibility in generating revenue, showing an impact on revenue and meeting KPI’s. As Read more...
Let’s face it - the B2B buyer experience is broken. We all feel it, we all know it, we all suffer from it, but we aren’t really doing anything abRead more...
While conversational marketing offers new ways to capture leads, ‘request a demo’ landing pages are key in most B2B buyer’s journey. RequestingRead more...
3 Demand Generation Ingredients Your Company Can’t Afford to
December 11, 2016
Si Yahav
Everyone is talking about demand generation. Every CEO wants his or her marketing managers to be experts in it. Well, the way we see it, demand generation is not just a skill, it’s an approach. It is understanding that today, on average in a B2B complex sales process, 17.6 touch points are required to close a deal. It is understanding