Everyone is talking about demand generation. Every CEO wants his or her marketing managers to be experts in it. Well, the way we see it, demand generation is not just a skill, it’s an approach. It is understanding that today, on average in a B2B complex sales process, 17.6 touch points are required to close a deal. It is understanding
monday.com lost roughly 70% of its value in nine months. The debate that followed was predictable: AI will replace SaaS camp vs. the no it won’t, evRead more...
A firsthand experiment in why CRM is becoming infrastructure.The field of AI-native CRM is moving fast. Most new products promise productivity gains. Read more...
Jon MillerI’ve been following Jon Miller for years.In 2006, he co-founded Adobe Marketo, a company that revolutionized the industry with its marketRead more...
What roles does creativity have in a world increasingly dependent on the use of AI technology, especially in content creation?
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3 Demand Generation Ingredients Your Company Can’t Afford to
December 11, 2016
Si Yahav
Everyone is talking about demand generation. Every CEO wants his or her marketing managers to be experts in it. Well, the way we see it, demand generation is not just a skill, it’s an approach. It is understanding that today, on average in a B2B complex sales process, 17.6 touch points are required to close a deal. It is understanding