Everyone is talking about demand generation. Every CEO wants his or her marketing managers to be experts in it. Well, the way we see it, demand generation is not just a skill, it’s an approach. It is understanding that today, on average in a B2B complex sales process, 17.6 touch points are required to close a deal. It is understanding
As you know, intent isn't worth a lot unless it is put in the hands of those who need it; in the hands of sales, marketing, revops and customer succeRead more...
Corporate gifting has become an integral strategy for enhancing stakeholder relationships, promoting brand visibility, and increasing engagement and Read more...
In an uncertain world, people would cling to anything presented as a graph.
There’s a lot of research about buyer behavior, winning sales motionRead more...
In the world of B2B marketing and sales, Account-Based Experience (ABX) is not just a buzzword. It's a transformative strategy that changes how compaRead more...
Innovation is a crucial aspect of any business, but when it comes to enterprise organizations, driving innovation can be even more challenging. Read more...
3 Demand Generation Ingredients Your Company Can’t Afford to
December 11, 2016
Si Yahav
Everyone is talking about demand generation. Every CEO wants his or her marketing managers to be experts in it. Well, the way we see it, demand generation is not just a skill, it’s an approach. It is understanding that today, on average in a B2B complex sales process, 17.6 touch points are required to close a deal. It is understanding