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Is Account Based Marketing the Answer to Healthcare IT

September 7, 2017

Kfir Pravda

  Selling IT products to healthcare systems is not an easy task. The infamous 12-24 months sales cycle is in full swing here, with multiple decisions makers and influencers involved, and competition fierce in some specific fields such as Electronic Health Records. Could Account Based Marketing (ABM) shorten the sales cycle and improve business results for Healthcare IT marketers? (more…)

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Account Based Marketing vs. Demand Generation: What to Use

August 30, 2017

Tali Fierer

[caption id="attachment_4342" align="aligncenter" width="1920"] Licensed under Creative Commons. Credit: audiencestack.com[/caption] Over the last few years Demand Generation has been the go-to strategy

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What Makes Israel So Innovative?

August 13, 2017

Farrah Fidler

Despite its size, Israel manages to be one of the top leading countries in every industry around the world thanks to its

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How to Get Started With Account Based Marketing

July 11, 2017

Farrah Fidler

Account Based Marketing (ABM) is more than just a buzzword – in fact the folks at #FlipMyFunnel are calling it a revolution.

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Almost Everything You Need to Know About Account Based

April 24, 2017

Kfir Pravda

  [caption id="attachment_4318" align="aligncenter" width="1024"] Photo credit Johnny Silvercloud CC 2.0[/caption] Account based marketing (ABM) has been a hot topic in B2B

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How to Find the Right Talent for Your Marketing

March 13, 2017

Farrah Fidler

We’ve spoken with a lot of marketers over the years and we’ve found one common challenge among them: finding the right talent

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Marketing Without a Budget

March 6, 2017

Kfir Pravda

Let's talk for a second about "marketing without a budget." There are two types of people who usually promote this concept: Growth

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