The use of intent data in B2B sales is essential for success in today’s business world. With the abundance of data and
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Sales Enablement Charter – Best Practices
March 13, 2023
Sales Enablement is a critical component of any organization's success. It involves empowering the sales team with the right resources, information, and
2023 ABM, Video, and Sales Engagement hacks
December 27, 2022
2022 has been an interesting year, right? From post-pandemic recovery to another wave of uncertainty and everything in between. PMG has had
Exclusive ABX week in Tel Aviv with 6sense
September 20, 2022
We had a busy ABX filled week last week with 6sense, here’s an overview of what we were up to!Breakthrough Breakfast The
Pipeline Acceleration – 6sense vs. Demandbase
September 12, 2022
One of the often overlooked values of ABX platforms such as 6Sense and Demandbase is its ability, if used right, to accelerate
Inbound – The Gap In Your ABM Strategy
November 15, 2021
More often than not, ABM is perceived as an outbound operation in nature. We target a list of accounts that meet our
Scaling Revenue Growth with Intent
May 21, 2023
Kylie Cohen
Revenue efficiency challenges present themselves during this economic downturn, and intent is key to solving them. While intent data and Account-Based Experience (ABX) platforms are typically owned by marketing departments, the impact of intent signals extends far beyond marketing initiatives. Sales and Marketing teams can greatly benefit from leveraging intent when tackling revenue efficiency. However, achieving success in this area requires