Sadly, when it comes to B2B marketing, the whole notion of “demand generation” doesn’t work anymore. Even with the perfect marketing
Author: Kfir Pravda
About Kfir Pravda
Posts by Kfir Pravda:
One for All – All for One
June 26, 2014
IMTC & UCI Forum Merger brings us closer to Unified Communications There are always some nice perks when it comes to working
5-Minute CMO Guide to the Media Revolution
May 27, 2014
The Good Old Days In the past, marketing was based on amazing creative ideas, delivered via mass media channels to a captured
The Shocking Truth about your Email Database
May 13, 2014
One of the first things we ask when assessing a client's digital marketing situation is what's the size of its email
Can’t Agree More
May 9, 2014
...The primary problem with the funnel is that the buying process is no longer linear. Prospects don’t just enter at the top of
PSA – Twitter, LinkedIn Updates for B2B Marketers
April 9, 2014
Twitter and LinkedIn are important traffic, lead generation and engagement platforms for B2B marketers. Both are changing their profile and company
Does Salesforce Screw Up Your Funnel?
October 14, 2014
Kfir Pravda
Salesforce has become the de facto standard in cloud-based CRM today. With over a million clients worldwide, it’s the safe bet for every CIO/CMO when choosing their next CRM. A CRM platform is critical in tracking and analyzing customer lifecycles. Without it, a company cannot analyze and improve the ways it recruits and retains customers. (more…)