Technology

Our Ultimate Summer Reading List

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Summer is a great time to disconnect, slow down, and find some time to read all those books that we put on our list over the past year.

I asked my team what books everyone should read at least once in their life and below are recommendations by some of the PMG team. They’ve recommended books ranging from history to technology, autobiography to sports, and even a touch of self-help with a healthy dose of our favorite classics. All are thought-provoking, and we hope they motivate you to action and a healthy life balance. More

Which Marketing Technology Will You Invest In?

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In today’s marketing ecosystems there is an abundance of technologies and tools to help with everyday tasks – the problem is to know which ones are worth the investment. Luckily, our #B2BTalks panel tackles that very question. More

The State of Marketers

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In part 1 of #B2BTalks 8, Planning your Annual Marketing Strategy, Nancy Shapira, Business Development Manager for Gartner Israel, discussed some of the results from a Gartner Report regarding the state of marketers going into 2016. The report focused on North American and UK-based businesses with a yearly revenue of at least $500 million. More

Recipe for Success: The Technology Behind the Scenes

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In this installment of #B2BTalks, our panel discusses what technologies they are using behind the scenes in order to be able to track and attribute revenue to a meaningful marketing activity. More

Let’s Seize the Moment at IBM BusinessConnect

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“What is the most important thing for a company? Is it the cash flow? Is it the inventory? Nuh-uh. It’s the people. The people.”

Whether or not you take management advice from Michael Scott, Regional Director of Dunder Mifflin from the popular comedy show The Office, he makes a valid point. While we may rely more on our iPads than our paper distributor in order to run our daily business operations, what’s really most important is the people, our customers.

Customers today have high expectations and hold more power than ever before. IBM is plowing forward with various platforms to help marketers meet these demands. In a world with constant connectivity, customers demand almost instant responses and one misstep in their buying experience can leave them running to your competitor, along with hundreds of their Facebook friends and Twitter followers. This is the challenge that IBM’s various marketing platforms face. These include Silverpop and Unica for marketing automation, along with Watson and other Business Intelligence platforms for valuable insights. More

It’s Official! PMG Partners with Silverpop, an IBM Company

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IBM logo

We have some exciting news that we’ve been keeping up our sleeves. It wasn’t long ago when we announced a new partnership with Act-On marketing automation, in order to support the growing SMB and enterprise accounts that make up our global B2B client base in Israel. Today, we’re thrilled to add to our marketing automation mix by becoming official partners with Silverpop, an IBM company. More

Calling all Entrepreneurs: Pitchup15 Wants Your Ideas!

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emaze logoSpring is in the air and I think it’s safe to say we’re all excited for the change of season. Among other fresh and bright things that come with spring, this month we’re proud to sponsor an exciting contest, hosted by our friends over at emaze. It’s called PITCHUP15 and it’s open right now for your bright ideas and the chance to win $10,000, plus a trip to DEMO!

I had the opportunity to interview Daniel Glickman, CMO of emaze, to learn more about their fast-growing company and how the idea for PITCHUP15 came about. More

The Art of Behavioral Analytics and Marketing

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Behavioral Analytics

Following the Behavioral Analytics Meetup, Daphna Gal, Marketing Manager, CoolaData, shares her insights to how marketing efforts can be informed by behavioral analytics. Read her guest blog post below.

Online marketing efforts for eCommerce businesses are often dominated with the need to acquire new customers. While acquisition is an important goal in selling online, it is unfortunately also expensive. It’s true that shoppers can easily pass from one website to the next, but over the past few years a highly loyal segment of online shoppers has emerged, and tools such as internet bookmarks have led to usage patterns that are almost addictive. Therefore, marketing to first-time buyers should not come at the expense of returning purchasing users, a highly effective segment. More

Technology and Tools to Build Your Sales and Marketing Machine

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We’re back this week with the third video installment of #B2BTalks 2 – How to Build a Sales and Marketing Machine. This time we’re focusing on the backend- all the technology that’s used behind the scenes to build and operate your machine. Our days have come to revolve around the latest technology tools, and we know it’s easy to drown in the dozens, if not hundreds, of products that are available today. More

No Visitor Left Behind

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We all love traffic. No, not the bumper-to-bumper kind that we spend quality time with each morning. But the kind we find online that comes in increasing numbers after you write that clever blog post and share it across your social channels, or the kind that arrives at your carefully-built landing page after you begin an email campaign.

What happens next? We watch the traffic go and can only hope that one day it will return.

According to Marketo, 98% of your website traffic is anonymous, meaning that you don’t have any information about them and therefore no way to connect. You’ve done the work of getting people to your website and now it’s time to make it worth something. More