In part 1 of #B2BTalks 8, Planning your Annual Marketing Strategy, Nancy Shapira, Business Development Manager for Gartner Israel, discussed some of the results from a Gartner Report regarding the state of marketers going into 2016. The report focused on North American and UK-based businesses with a yearly revenue of at least $500 million.

Nancy outlines some of the trends in these companies and discusses what the possible differences are with Israeli companies. What is the take away? Global trends are showing an increase in marketing budgets around the world on a yearly basis, with an allotted amount specifically for innovation. Make sure to watch Part 1 of the event for the whole scoop!

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