In this installment of #B2BTalks, our panel discusses what technologies they are using behind the scenes in order to be able to track and attribute revenue to a meaningful marketing activity.

The five main technologies outlined are:

  1. Marketing Automation
  2. CRM (Customer Relationship Management)
  3. Conversion Optimization
  4. Content Management System
  5. Analytics

Within each of these, the pros and cons are analyzed and each panelist gives his or her opinion about what has worked best for their organization. Valuable insight for any marketer.

For previous #B2BTalks, click here.