At our #B2BTalks event, we were joined by Mike Telem, VP Product Marketing at Marketo, Dana Poleg, VP Marketing at Kaltura, and
Tag: Content marketing
Which Marketing Technology Will You Invest In?
January 16, 2017
In today’s marketing ecosystems there is an abundance of technologies and tools to help with everyday tasks - the problem is to
Which Channels Will You Invest In?
January 1, 2017
Planning your company's marketing strategy for the upcoming year can be challenging, to say the least. There are so many factors to
Content Israel 2016 Recap
December 15, 2016
This year, four members of our PMG staff attended Content Israel 2016 in Yaffo. The list of speakers included CEOs, CMOs,
The State of Marketers
October 18, 2016
In part 1 of #B2BTalks 8, Planning your Annual Marketing Strategy, Nancy Shapira, Business Development Manager for Gartner Israel, discussed some of
Content Marketing Experts Reveal Their Top Tips and Tools
September 20, 2016
In this #B2BTalks video our panelists were asked to provide their top tools and tips, and they did not disappoint. Hear from the
Content is Your Sales Enablement Tool
December 29, 2019
Kylie Cohen
The secret to understanding your clients is through content marketing. It helps build client trust, generate leads and brand loyalty. When we build a marketing funnel content ranks with high priority and it is what moves customers along their journey; which, we can measure results through engagement rates, video watch, ebook downloads, blog post reads and shares, and much, much more.