In this installment of #B2BTalks, our panel looks at different ways to use the human resources within your company, as well as external
Tag: Content marketing
Content Marketing and the Marketing Funnel
August 14, 2016
In this #B2BTalks video our panelists discussed content marketing and how it relates to the funnel. Each panelist came with a unique
#B2BTalks April 26 – When Paid Media Meets Content
April 14, 2015
Digital marketers may find it challenging to find the right balance between paid media and content marketing in order to yield the
Hunt or be Hunted: Content Marketing According to Kevin
December 1, 2014
I’m sure I’m not the only one who was surprised to see Oscar-winning actor Kevin Spacey walk on stage at Content Marketing
Quick and Easy Ways B2B Marketing Experts Create Content
November 5, 2014
You have an incredible product that blows your competition out of the water and a sales funnel that functions like a well-oiled
What About Content? How to Fuel Your Sales and
October 20, 2014
We’ve reached the end of our video series for #B2BTalks 2 - How to Build a Sales and Marketing Machine. But don’t
Why Localization is Important for Your Content
August 31, 2016
Jen Glazer
How important is localization when it comes to content marketing and social media? In this #B2BTalks our panelists address this very question and give their top tips for localization. The conclusion: localization is essential to any global organization. Watch the video to find out how to overcome obstacles related to localization and what the experts are doing within their companies. For