The marketing automation market is booming. According to G2Crowd, there are more than 200 marketing automation vendors, and when comparing feature lists,
How to Gain the Sales Team’s Trust with Account
November 13, 2017
The key to a successful ABM program is the collaboration between marketing and sales. Unfortunately, it’s not such an easy relationship to
Measuring Account Based Marketing Success
October 9, 2017
Account Based Marketing requires a change in strategies, budget allocation, and processes. Once you’ve put them in place, you may wonder how
How to Run a Successful Account Based Marketing Program
October 2, 2017
We’ve covered the basics of Account Based Marketing (ABM) in previous blog posts, but now it’s time to get down to business.
Calculating Marketing Automation’s Total Cost of Ownership
September 13, 2017
When used effectively, there is no doubt that marketing technologies help companies to excel in their overall business. This is true for
Experts Weigh In: What is Account Based Marketing?
September 12, 2017
At our #B2BTalks event, we were joined by Mike Telem, VP Product Marketing at Marketo, Dana Poleg, VP Marketing at Kaltura, and
Pravda Media Group is Now a HubSpot Agency Partner
May 31, 2018
Kfir Pravda
I’m happy to announce that Pravda Media Group has joined HubSpot as a Certified Agency Partner! As a full service B2B Digital Marketing Company, we are constantly looking for ways to better serve our clients. This goal led us to continuously invest in identifying, vetting and partnering with marketing technology leaders that answer a wide range of customer needs. (more…)