Selling IT products to healthcare systems is not an easy task. The infamous 12-24 months sales cycle is in full swing
Account Based Marketing vs. Demand Generation: What to Use
August 30, 2017
[caption id="attachment_4342" align="aligncenter" width="1920"] Licensed under Creative Commons. Credit: audiencestack.com[/caption] Over the last few years Demand Generation has been the go-to strategy
What Makes Israel So Innovative?
August 13, 2017
Despite its size, Israel manages to be one of the top leading countries in every industry around the world thanks to its
How to Get Started With Account Based Marketing
July 11, 2017
Account Based Marketing (ABM) is more than just a buzzword – in fact the folks at #FlipMyFunnel are calling it a revolution.
Almost Everything You Need to Know About Account Based
April 24, 2017
[caption id="attachment_4318" align="aligncenter" width="1024"] Photo credit Johnny Silvercloud CC 2.0[/caption] Account based marketing (ABM) has been a hot topic in B2B
How to Find the Right Talent for Your Marketing
March 13, 2017
We’ve spoken with a lot of marketers over the years and we’ve found one common challenge among them: finding the right talent
Experts Weigh In: What is Account Based Marketing?
September 12, 2017
Farrah Fidler
At our #B2BTalks event, we were joined by Mike Telem, VP Product Marketing at Marketo, Dana Poleg, VP Marketing at Kaltura, and Rafi Kretchmer, VP Marketing at Panaya, to discuss Account Based Marketing (ABM), its evolution throughout the years, and its contribution to the marketing field. Let’s start from the beginning. (more…)